Professional Summary

Candidate is a digital marketing leader with over 8 years of experience in performance marketing, team management, and client relations across various industries. With a proven track record in driving digital marketing campaigns for local and international clients, the candidate excels at developing short- and long-term strategies on paid social, search, display, video, and mobile platforms. Expertise includes optimizing conversion rates through A/B testing, collaborating with third parties for growth opportunities, and managing multi-channel performance and branding activities. Consistently achieved measurable results, including significant increases in sales, conversion rates, and ROI, as well as leading teams to drive business growth in fast-paced environments.

Video of Talent

Portfolio

Education

Istanbul Bilgi University / Master of Business Administration

2017 - 2019

Yeditepe University / International Trade and Business

2010 - 2015

Yeditepe University / Bachelor’s Degree in Translation and Interpreting Studies

2010 - 2015

Certifications and Trainings

Experience

Head of Performance

Industry: Advertising Services

Apr 2022 - Present

Lead and train a team to execute web and mobile performance marketing campaigns.
Manage client portfolio to ensure smooth operations, achieve goals, and strengthen client relationships.
Define digital marketing strategies across paid social, search, display, video, and mobile (Google Ads, Meta, Twitter, LinkedIn, TikTok, Criteo, Programmatic).
Collaborate with third-party partners (Google, Meta, Adjust) to enhance performance and growth.
Streamline measurement and reporting processes with data teams using tools like Adjust, Adobe Omniture, GA4, DV360, and Kenshoo.
Track performance metrics, budgets, case studies, and awards.

Performance Marketing Manager

Industry: Advertising Services

Aug 2020 - Apr 2022

Led a team of 7 to execute performance digital marketing campaigns across web and mobile channels.
Developed short- and long-term strategies for paid social, search, display, and mobile on platforms like Google Ads, Meta, and TikTok.
Enhanced performance marketing through new tools, KPI optimization, and conversion rate strategies, including A/B testing.
Drove app growth and user acquisition campaigns, collaborating with partners like Google and Adjust.
Managed measurement and reporting with tools like Google Analytics and DV360, overseeing budget tracking and case studies.
Increased app users and engagement with lower CPIs and CPAs.

Digital Marketing Specialist

Industry: Travel Arrangements

Mar 2018 - Aug 2020

Managed digital marketing performance and branding for a leading travel company, driving e-commerce traffic for a site with 10+ million monthly visitors.
Optimized ads across search, display, meta-search, and social platforms (Google Ads, Meta, Trivago, Criteo).
Prepared multi-channel reports with data analysis and actionable insights to drive KPIs, using tools like Google Data Studio, Tableau, and Google Analytics 360.
Led promotions, web/app UX improvements, and push/email campaigns to boost engagement and sales.
Conducted conversion rate optimization through A/B and multivariate testing.
Increased sales by 80%, conversions by 70%, ROAS by 35%, and reduced CPA by 30% within one year.

International Marketing Specialist

Industry: Health Care

Jun 2015 - Mar 2018

Led international marketing campaigns to increase patient flow from abroad, including regular analysis and reporting.
Monitored sales data and customer channels, implementing corrective actions as needed.
Created and updated multilingual website and social media content to expand reach.
Developed and adhered to an annual marketing plan and budget for international markets.
Optimized paid digital ad campaigns (SEM, social media, display) to maximize conversion and ROI with agency collaboration.
Established the medical tourism department, increasing international revenue to 20% of clinic income.