TALENT-61659

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€

$

£

Freelance

hour

€ 29

Not available

Salary

€ 3260

month

EOR / Payroll from

€ 199 month

Recruitment fee

1x salary

Professional Summary

Candidate is a Senior Paid Media Manager with over 7 years of experience specializing in digital advertising, media buying, and strategic campaign development across diverse industries including FMCG, education, fashion, finance, and SaaS. Demonstrated expertise in managing and optimizing paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and TikTok, with hands-on knowledge of programmatic advertising and CRM tools. Proven ability to lead cross-functional teams, mentor junior specialists, and collaborate with B2B clients to develop data-driven strategies that align with business goals. Skilled in performance tracking and analytics using tools like Google Analytics, QlikView, Tableau, and Databox. Strong background in conducting competitor and brand audits, facilitating discovery sessions, and managing end-to-end media planning including segmentation, audience targeting, and budget allocation. Experienced in landing page optimization for conversion, seasonal trend analysis, and integrating multi-channel advertising efforts to maximize ROI.

Video of Talent

Portfolio

Education

Sabanci University / Bachelor of Engineering (BE), Industrial Engineering / Art Theory and Criticism Minor

Sep 2013 - Jul 2018

La Trobe University / Bachelor's degree, Industrial Engineering

Feb 2018 - Jul 2018

Rey Juan Carlos University / Undergraduate, Business and Administration

Feb 2016 - Jun 2016

Certifications and Trainings

Google Ads Certificates – Google
Social Media Specialist – Istanbul Management Institute
An Introduction to Consumer Neuroscience & Neuromarketing – Copenhagen Business School
Project Management: The Basics for Success – University of California, Irvine
Microsoft Office Specialist – Excel – Microsoft
Facebook Blueprint Certified Media Planning Professional – Facebook
HubSpot Marketing Certification – HubSpot
LinkedIn Ads Certification – LinkedIn
X (Twitter) Ads Certification – Twitter
TikTok Ads Certification – TikTok

Experience

Sr. Paid Media Manager

Industry: Advertising

Jun 2024 – Present

Maintaining open communication with internal team and clients, providing regular updates on strategic planning, performance evaluation, and project status.
Facilitating comprehensive discovery meetings with new SAAS clients and startups.
Conducting brand and competitor audits to develop an understanding of clients’ key value propositions, core products/services, and brand aesthetic.
Collaborating with cross-functional teams and effectively managing campaigns for clients from different industries and technologies.

Sr. Paid Media Manager

Industry: Advertising

Nov 2021 – Present

Maintaining open communication with internal team and clients, providing regular updates on strategic planning, performance evaluation, and project status.
Facilitating comprehensive discovery meetings with new SAAS clients and startups.
Conducting brand and competitor audits to develop an understanding of clients’ key value propositions, core products/services, and brand aesthetic.
Collaborating with cross-functional teams and effectively managing campaigns for clients from different industries and technologies.

Sr. Digital Marketing Executive

Industry: Advertising

Oct 2021 – Present

Implementing Google and Facebook Ads strategy and media planning strategies for clients in FMCG, pharmaceutical, education, construction, fashion, and finance industries.
Reviewing seasonal market insights and trends in the region and presenting to clients with new campaign ideas aligned with brand and sales goals.
Leading end-to-end media planning process including audience targeting, segmentation, flighting, and budget allocation for platforms such as Facebook, Google, LinkedIn, and Twitter.
Leading and mentoring a team of Junior Paid Media Specialists.
Managing effective relationships with ad networks, technology partners, and vendors.

Sr. Digital Marketing Strategist

Industry: Advertising

Jul 2020 – Sep 2021

Digital Marketing Strategist

Industry: Advertising

Sep 2019 – Jun 2020

Digital Marketing Specialist

Industry: Advertising

Jul 2019 – Sep 2019

Jr. Digital Marketing Specialist

Industry: Advertising

Mar 2019 – Jul 2019

Social Media Marketing Intern

Industry: Education

Feb 2017 – Mar 2018

Coordinated and executed social media strategy, working across Instagram and Snapchat.
Scheduled weekly meetings with internal social media team to establish creative content ideas.
Posted updates to social media accounts.

Sales Strategy Intern

Industry: Food and Beverage Services

Jun 2017 – Oct 2017

Used business intelligence tools such as QlikView and Tableau to analyze sales data and identify discrepancies and anomalies.
Increased business management quality by securing data quality and improving processes.

R&D Intern

Industry: Manufacturing

Jul 2016 – Sep 2016