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Senior
Turkey
Candidate is a Senior Paid Media Manager with over 7 years of experience specializing in digital advertising, media buying, and strategic campaign development across diverse industries including FMCG, education, fashion, finance, and SaaS. Demonstrated expertise in managing and optimizing paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and TikTok, with hands-on knowledge of programmatic advertising and CRM tools. Proven ability to lead cross-functional teams, mentor junior specialists, and collaborate with B2B clients to develop data-driven strategies that align with business goals. Skilled in performance tracking and analytics using tools like Google Analytics, QlikView, Tableau, and Databox. Strong background in conducting competitor and brand audits, facilitating discovery sessions, and managing end-to-end media planning including segmentation, audience targeting, and budget allocation. Experienced in landing page optimization for conversion, seasonal trend analysis, and integrating multi-channel advertising efforts to maximize ROI.
Sabanci University / Bachelor of Engineering (BE), Industrial Engineering / Art Theory and Criticism Minor
Sep 2013 - Jul 2018
La Trobe University / Bachelor's degree, Industrial Engineering
Feb 2018 - Jul 2018
Rey Juan Carlos University / Undergraduate, Business and Administration
Feb 2016 - Jun 2016
Sr. Paid Media Manager
Industry: Advertising
Jun 2024 – Present
Maintaining open communication with internal team and clients, providing regular updates on strategic planning, performance evaluation, and project status.
Facilitating comprehensive discovery meetings with new SAAS clients and startups.
Conducting brand and competitor audits to develop an understanding of clients’ key value propositions, core products/services, and brand aesthetic.
Collaborating with cross-functional teams and effectively managing campaigns for clients from different industries and technologies.
Sr. Paid Media Manager
Industry: Advertising
Nov 2021 – Present
Maintaining open communication with internal team and clients, providing regular updates on strategic planning, performance evaluation, and project status.
Facilitating comprehensive discovery meetings with new SAAS clients and startups.
Conducting brand and competitor audits to develop an understanding of clients’ key value propositions, core products/services, and brand aesthetic.
Collaborating with cross-functional teams and effectively managing campaigns for clients from different industries and technologies.
Sr. Digital Marketing Executive
Industry: Advertising
Oct 2021 – Present
Implementing Google and Facebook Ads strategy and media planning strategies for clients in FMCG, pharmaceutical, education, construction, fashion, and finance industries.
Reviewing seasonal market insights and trends in the region and presenting to clients with new campaign ideas aligned with brand and sales goals.
Leading end-to-end media planning process including audience targeting, segmentation, flighting, and budget allocation for platforms such as Facebook, Google, LinkedIn, and Twitter.
Leading and mentoring a team of Junior Paid Media Specialists.
Managing effective relationships with ad networks, technology partners, and vendors.
Sr. Digital Marketing Strategist
Industry: Advertising
Jul 2020 – Sep 2021
Digital Marketing Strategist
Industry: Advertising
Sep 2019 – Jun 2020
Digital Marketing Specialist
Industry: Advertising
Jul 2019 – Sep 2019
Jr. Digital Marketing Specialist
Industry: Advertising
Mar 2019 – Jul 2019
Social Media Marketing Intern
Industry: Education
Feb 2017 – Mar 2018
Coordinated and executed social media strategy, working across Instagram and Snapchat.
Scheduled weekly meetings with internal social media team to establish creative content ideas.
Posted updates to social media accounts.
Sales Strategy Intern
Industry: Food and Beverage Services
Jun 2017 – Oct 2017
Used business intelligence tools such as QlikView and Tableau to analyze sales data and identify discrepancies and anomalies.
Increased business management quality by securing data quality and improving processes.
R&D Intern
Industry: Manufacturing
Jul 2016 – Sep 2016
Created a competitor analysis and benchmarking study for ice cream brands in Turkey to support new product development.
Production Intern
Industry: Manufacturing
Aug 2015 – Sep 2015
Analyzed financial and production statements under supervision of the Fiber Glass Production Chief.
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