Digital Marketing Specialist

Candidate is a highly skilled digital marketing expert with over 6 years of experience specializing in multi-channel strategies across the European, American, and UAE markets. Proven track record in performance marketing, including Google Ads, social media advertising, SEO, email campaigns, and event coordination. Adept at managing campaigns for diverse industries such as e-commerce, tech, and fashion, driving measurable results in customer acquisition, engagement, and revenue growth. Strong leadership capabilities, having led a 10-person team of marketing professionals, designers, and developers, while also executing successful solo campaigns. Expertise in data-driven decision making, using analytics tools to optimize and scale digital marketing efforts across various platforms.

The Yerevan State Linguistic University / Bachelor's degree in Language Interpretation and Translation

2015 - 2019

Northumbria University / Design thinking

2020

Digital Marketing Executive

Industry: Advertising Services

Apr 2023 - Present

Digital Marketing Expert

Industry: Marketing Services

Dec 2021 - Aug 2023

• Managed multiple digital campaigns, overseeing development, control, and post-campaign evaluation.

• Established social campaigns that boosted click-through rates.

• Reduced bounce rate by 20% through content optimization.

• Surpassed lead generation target by 14%.

• Expanded product portfolio, driving six-figure revenue growth and enhancing clients' digital performance.

Digital Marketing Executive

Industry: Software Development

May 2021 - Dec 2021

• Analyzed geographic, age, and income data to create a targeted advertising plan, boosting sales by 12% in 5 months.

• Acquired 10+ subscription customers and grew revenue within the first 6 months of product launch.

• Increased social media presence and engagement by 40% in 6 months.

• Developed digital media strategies that led to a 30% growth in customer base and revenue over 3 months.

• Coordinated and executed 3 successful field marketing events, managing teams of 5-7 members.

Senior Digital Marketing Manager

Industry: Legal Services

Aug 2020 - May 2021

• Increased the reach of official social media pages by 60%.

• Used cohort optimization to reduce cost per conversion by 17% and boost conversion rate by 45% in key markets.

• Managed website development and international launch across 4 markets in an entrepreneurial environment.

• Developed an end-to-end digital marketing strategy, task management system, and capability framework.

Digital Marketing Specialist

Industry: Advertising Services

Jun 2018 - Jun 2020

• Assisted in over 10 marketing efforts that resulted in a 70% increase in revenue and a 48% increase in web traffic compared to the previous year.

• Learned Photoshop to create custom banners and other images for campaigns, boosting engagement.

• Managed up to 20 client accounts and ad spend simultaneously while maintaining a high client retention rate.

• Developed and executed social media marketing strategies, providing creative ideas to improve outreach.

• Applied SEO strategies to client website development, contributing to increased traffic through content optimization and link-building.