Conversion Rate Optimzer, Project Manager

Candidate is a Product Manager with 6 years of experience in B2C, B2B, and E-commerce software development, specializing in cross-platform mobile apps and websites. With strong UX/UI and analytical skills, and a solid background in startups, the last 2+ years have focused on the travel tech sector. Candidate has successfully launched and improved more than five products, including an e-shop, travel tech startups, a delivery service, and a B2B agro-tech marketplace. Expertise includes building processes within cross-functional teams and driving product development from concept to market. Key achievements include increasing GMV by 5x, enhancing user engagement by 50%, and improving retention rates by 20%, alongside optimizing internal processes for cost reductions and increased operational efficiency.

Kostroma State University / Specialist, Philology and Pedagogy

Sep 2006 - Jul 2011

Product Manager

Industry: Travel Arrangements

Dec 2022 - Present

• Create and package an MVP tailored for the evolving post-Covid travel market, preparing multiple pivots to reduce unit content and marketing costs.

• Lead a cross-functional web and app development team consisting of engineers and designers.

• Assist the editorial team in increasing the number of active content contributors by 15% by setting up automated newsletters and conducting user surveys.

Product Manager

Industry: Travel & Tourism

Oct 2021 - Oct 2022

• Increased GMV by 5x and helped raise an investment round by improving the development process and roadmap.

• Improved user retention rate by 20% and user engagement by 50% by enhancing the delivery process for purchases via email, SMS, messengers, and app.

• Collaborated with a team of producers to increase author MAU from 6% to 10% by implementing a post-signup on-boarding engagement chain.

Product Manager

Industry: Investment

Feb 2021 - Aug 2021

• Defined product vision, strategy, and roadmap in alignment with market needs and company goals.

• Conducted market research to assess customer needs, trends, and competition, informing product decisions.

• Worked with the design team to create MVP prototypes for user testing and managed the engineering team for development.

• Defined key performance indicators and used analytics to track product performance, iterating improvements.

E-commerce Product Manager

Industry: Software Development

May 2020 - Feb 2021

• Launched an online store from scratch, achieving profitability with a gross of ~2 million in 3 months.

• Developed and launched 3 new landing pages with a subscription system (monthly and annual) for a product series, generating net revenue of 1-3 million.

• Increased net profit by 5x in 1 month through targeted advertising campaigns after conducting detailed audience research.

• Reduced invoice processing time by 10x by implementing an automated document entry system.

Junior Product Manager

Industry: E-commerce

Apr 2018 - Jul 2019

• Reduced customer support calls by 3x by optimizing internal algorithms to filter out untrustworthy couriers and automating the on-boarding system.

• Increased GMV by 10% each month by building a roadmap based on user behavior analytics and customer support feedback.