Copywriter

Experience

Senior Copywriter — Mar 2024 – Present

• Created web content, SEO articles, blog posts, social media copy, video scripts, voice-overs, presentations, and creative assets for leading Georgian real estate and development brands.

• Produced integrated content across digital channels to support brand visibility, engagement, and marketing campaigns.

Senior Copywriter, Content Manager — Apr 2023 – Present

• Developed and executed multi-channel content strategies and advertising campaigns.

• Increased audience growth significantly and expanded reach by 700K+ through targeted content and Meta Ads management.

• Managed brand communication and campaign messaging to strengthen digital presence and engagement.

Co-Founder, CEO — Mar 2023 – Present

• Co-founded and scaled a digital agency, collaborating with 20+ brands within two years.

• Managed creative teams and oversaw strategic marketing and branding initiatives.

• Directed client acquisition, campaign planning, and full-cycle marketing execution.

Creative Director — Jan 2023 – Oct 2023

• Led brand identity development and digital content strategy for a cryptocurrency company.

• Developed UX/UI copy and video storytelling from initial concept to final execution.

• Established cohesive brand voice and creative direction across platforms.

Copywriting Course Lecturer — Jun 2022 – Oct 2022

• Designed and delivered a comprehensive copywriting course syllabus.

• Trained students in foundational and advanced copywriting skills through a two-month program.

Content Manager | Meta Agency — Apr 2022 – Jan 2023

• Managed content strategy and social media for major brands including Lenovo and Georgian Lottery Company.

• Planned and executed marketing campaigns across digital platforms to increase engagement and brand awareness.

Creative Director — Jul 2021 – Oct 2023

• Promoted from Senior Copywriter to Creative Director within one year.

• Led up to 100 influencer marketing campaigns for 40+ brands over 2.5 years.

• Directed creative strategy, campaign execution, and platform content development.

Senior Copywriter — Feb 2021 – Jan 2022

• Produced web and social media content tailored to the medical sector, ensuring clarity, compliance, and engagement.

• Developed informative and persuasive copy aligned with healthcare communication standards.

Social Media / Content Manager | Hairline International — Aug 2020 – Mar 2022

• Managed social media accounts, content creation, and paid advertising campaigns across Meta platforms.

• Improved brand visibility and customer engagement through targeted content strategies.

Copywriter | Coca-Cola — Oct 2019 – Nov 2020

• Developed creative concepts and advertising copy for global brand campaigns.

• Produced integrated marketing content across digital and traditional channels.