Copywriter

Davit is a marketing professional with experience since 2018, having worked across digital marketing, content and creative leadership roles for both Georgian and international brands, including well-known names such as Mastercard and Coca-Cola. He brings strong expertise in digital marketing, social media and influencer marketing, with hands-on experience creating UGC content, video scripts, and performance-oriented copy for digital and DTC brands. Davit has managed the full content creation cycle from ideation and scripting to video production and distribution across platforms such as TikTok and YouTube Shorts and combines creative execution with a solid understanding of human psychology and audience-driven messaging.

Master of Business Administration — Ilia State University

Public Relations

Bachelor of Business Administration — Ilia State University

Management

Senior Copywriter — Mar 2024 – Present

• Created web content, SEO articles, blog posts, social media copy, video scripts, voice-overs, presentations, and creative assets for leading Georgian real estate and development brands.

• Produced integrated content across digital channels to support brand visibility, engagement, and marketing campaigns.

Senior Copywriter, Content Manager — Apr 2023 – Present

• Developed and executed multi-channel content strategies and advertising campaigns.

• Increased audience growth significantly and expanded reach by 700K+ through targeted content and Meta Ads management.

• Managed brand communication and campaign messaging to strengthen digital presence and engagement.

Co-Founder, CEO — Mar 2023 – Present

• Co-founded and scaled a digital agency, collaborating with 20+ brands within two years.

• Managed creative teams and oversaw strategic marketing and branding initiatives.

• Directed client acquisition, campaign planning, and full-cycle marketing execution.

Creative Director — Jan 2023 – Oct 2023

• Led brand identity development and digital content strategy for a cryptocurrency company.

• Developed UX/UI copy and video storytelling from initial concept to final execution.

• Established cohesive brand voice and creative direction across platforms.

Copywriting Course Lecturer — Jun 2022 – Oct 2022

• Designed and delivered a comprehensive copywriting course syllabus.

• Trained students in foundational and advanced copywriting skills through a two-month program.

Content Manager | Meta Agency — Apr 2022 – Jan 2023

• Managed content strategy and social media for major brands including Lenovo and Georgian Lottery Company.

• Planned and executed marketing campaigns across digital platforms to increase engagement and brand awareness.

Creative Director — Jul 2021 – Oct 2023

• Promoted from Senior Copywriter to Creative Director within one year.

• Led up to 100 influencer marketing campaigns for 40+ brands over 2.5 years.

• Directed creative strategy, campaign execution, and platform content development.

Senior Copywriter — Feb 2021 – Jan 2022

• Produced web and social media content tailored to the medical sector, ensuring clarity, compliance, and engagement.

• Developed informative and persuasive copy aligned with healthcare communication standards.

Social Media / Content Manager | Hairline International — Aug 2020 – Mar 2022

• Managed social media accounts, content creation, and paid advertising campaigns across Meta platforms.

• Improved brand visibility and customer engagement through targeted content strategies.

Copywriter | Coca-Cola — Oct 2019 – Nov 2020

• Developed creative concepts and advertising copy for global brand campaigns.

• Produced integrated marketing content across digital and traditional channels.