Talent-19070
Leo
Copywriter
Senior
Georgia
Professional Summary
Leo is an experienced copywriter and content creator with a strong background in digital marketing, campaign storytelling and product-focused communication, including nearly five years at Salanta Sports delivering copy across email, SMS, social media, paid campaigns, landing pages, and UI for major brand and sub-brand initiatives. He also brings hands-on experience in video production, scriptwriting, YouTube content and creator-led campaigns, contributing to engaging video and UGC-style formats alongside written content. Combined with freelance work for app launches and cross-channel campaigns, he demonstrates the ability to craft original, audience-driven messaging and adapt tone and format across platforms to support both brand awareness and performance goals.
Video of Talent
Portfolio
Education
Bachelor Of Social Sciences —
Certifications and Trainings
Experience
Senior Copywriter/ UX writer — 2021 – Present
Produced advertising copy across multiple channels including Facebook ads, SEM, landing pages, UI/UX content, email campaigns, and SMS marketing for 14 international markets.
Contributed to full-cycle marketing campaigns, shaping brand storytelling and defining tone of voice across platforms.
Strategist/Social Media Manager
Improved brand positioning across multiple companies through strategic planning and execution.
Developed and implemented tailored marketing and social media strategies aligned with brand objectives.
Managed and optimized social media pages, ensuring consistent brand voice, engagement growth, and performance improvement.
Scriptwriter — 2023-2024
Generated creative concepts and developed script drafts for entertainment-focused video content across two YouTube channels.
Edited and refined scripts to enhance storytelling quality and audience engagement.
Copywriter — 2022-2023
Developed landing page copy and created advertising content for various social media platforms to support user acquisition and brand awareness.
Copywriter, Scriptwriter, Blogger 2019-2022
Produced scripts for video production projects and later expanded responsibilities to include blog writing and social media copy for Facebook.
Supported content strategy through engaging written materials aligned with brand voice and audience needs.
Copywriter, Scriptwriter, Blogger 2018-2019
Wrote scripts for entertainment video content for Adjaranet.com’s social media channels.
Authored film-related blog content for Cinemania.ge, increasing audience engagement and content reach.
Journalist — 2018
Developed interview concepts and conducted interviews with Khan Academy users.
Created compelling video content by transforming interviews into engaging narrative-driven stories.
Projects
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