Social Media Manager

Candidate brings a wealth of experience to the table, boasting 3.5 years of expertise in the Digital Marketing field with a specialization in content creation, writing, and social media management within the Crypto industry. Their diverse skill set, spanning various digital platforms, showcases a well-rounded proficiency in contemporary marketing practices. A key facet of their expertise lies in content creation and writing, a crucial component in the digital marketing landscape. With a focus on the Crypto industry, they have demonstrated a nuanced understanding of this complex and dynamic sector, where effective communication is essential. Beyond written content, the candidate is proficient in video editing, particularly for YouTube. Their social media management skills encompass a broad spectrum, including Facebook, Instagram, Twitter, LinkedIn, Discord, and TikTok. The candidate's experience includes copywriting, demonstrating their ability to craft compelling and persuasive messages. Moreover, their proficiency in creating SEO-friendly content reflects a strategic approach, ensuring that the content they produce is optimized for search engines, contributing to improved online visibility. In their current role as an Ads Manager, the candidate is actively involved in campaign creation, showcasing a strategic and results-oriented approach to digital advertising. Their engagement in A/B testing for Facebook further underlines their commitment to refining and optimizing campaigns for maximum effectiveness and impact. Notably, the candidate's expertise extends beyond the flagship product of the crypto company to include various offerings such as Cryptal and the Cryptex terminal. Additionally, their involvement in managing cryptomats for payments adds a practical dimension to their digital marketing role, demonstrating a comprehensive understanding of the crypto ecosystem.

Caucasus University / Bachelor of Tourism Marketing & Management 

2015 – 2020 

Tbilisi, Georgia

Digital marketer / Cryptal

Sep 2020 – Present

Tbilisi, Georgia

• Managed digital advertising campaigns across various channels, including Google Ads, Facebook Ads, and Propellerads.

• Developed and executed social media strategies that increased followers by 100% and engagement by 75% on Facebook, Instagram.

• Created and curated social media content for the company’s social media accounts, including Facebook, Twiter, Instagram, TikTok and YouTube.

• Analyzing campaign performance data and using insights to optimize and refine marketing strategies over time.

• Planning and executing events and promotions to increase awareness of the Company, including webinars, meetups, and referral programs.

YouTube Management / Cryptal

Mar 2021 – Dec 2022

Tbilisi, Georgia

• Recording and Editing Video for YouTube channel

• Conducting keyword research to optimize video titles, descriptions, and tags for SEO purposes.

• Creating engaging video content, including scripts, storyboards, and production schedules.

• Developing partnerships with other YouTube channels and influencers to increase brand visibility and reach new audiences.

• Keeping up to date with YouTube algorithm changes and best practices to ensure maximum reach and engagement.

Tour Guide 

May 2016 – Nov 2019

Tbilisi, Georgia

• Explained the natural and cultural history of the places incl. biology, ecology and outdoor recreation.

• Developed creative tour programs to delight the clients and exceed their expectations.

• Toured 10+ groups of visitors in different cities.

Artist Manager | Translator / EcoFilms

Feb 2016 – Apr 2018

Tbilisi, Georgia

• Worked on a project for the Italian Tv channel Rai 2

• Worked on BBC TV channel multiple projects.

• Worked on multiple Georgian projects.