Creative Director

Candidate embarked on their career journey in 2015 as a Social Media, Copy, and Creative Manager, evolving into a multifaceted professional with extensive experience in various aspects of digital marketing and creative management. At Redberry, they assumed the role of Creative Manager, spearheading digital campaigns and advertising initiatives. In this capacity, they managed a team of 14 individuals, overseeing digital strategy for clients and coordinating activities across social media platforms. Their responsibilities encompassed brand strategy, both offline and digital communication, as well as lead generation and B2B sales campaign creation. Beyond managerial duties, the candidate actively contributed to the design aspect of projects, creating engaging content such as memes and infographics. Their clientele spanned diverse sectors, including banks, agencies, manufacturers, and Eastern European as well as local and international markets. Overall, the candidate's tenure at Redberry highlights their proficiency in managing multifaceted digital campaigns, leading teams, and driving results across various sectors and markets. Their experience underscores a comprehensive skill set that blends creative expertise with strategic acumen in digital marketing.

Free University of Tbilisi / Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services

2012 - 2016

Head of Creative Team / Redberry

Jan 2017 ‐ Nov 2023

Georgia

• Developing and executing the digital marketing strategy: setting goals, identifying target audiences, developing and implementing marketing campaigns across a variety of digital channels

• Digital communication creative direction

• Creating creative solutions for different brands - Creating Brand Strategy

• Supervising workshops and creating brand strategy for companies from various felds and industries

• Managing the marketing budget

• Tracking spending, ensuring the budgets are aligned with goals, and making optimizing as needed

• Overseeing the team of 40. This includes hiring and training staff, providing feedback, and ensuring that everyone is working towards the same goals

• Analyzing data and measuring results

• Making sure the client gets the best result within the budget.

Creative Copywriter / Redberry

Jan 2016 ‐ Jan 2017

Georgia

• Starting as a 1 man creative team in the agency of 7, I was responsible for creating digital media content for 12 local and global brands. It was fun growing up and getting 150+ international awards for the work we did.

Creative Copywriter / Leavingstone

Jan 2015 ‐ Jan 2016

Georgia

• I fell in love with creative communication here, while creating social media content for 5 largest Georgian and 2 Global brands (Wendy's and Dunkin' Donuts)