Copywriter

Experience

Head of Content Architect Unit — Jun 2024 – Present

• Supervise a unit of ten content architects across seven digital channels of BOG, including the retail application, business application, website, business manager platform, application for junior users, chatbot support and internal platforms.

• Monitor and improve the quality, tone of voice and factual correctness of the content written for aforementioned channels that include 1.6 million unique users.

• Take part in the ideation process of new products, redesigns and functionality updates in all seven channels.

• Continuously re-purpose existing content in all seven channels to fit the changing needs of company's user personas and accommodate their growing needs.

• Analyse the user research and optimise the content for enhanced UX, raising the CSAT score above 90%.

Sr. Copywriter | B2Broker — Apr 2023 – Jun 2024

• Researched and analysed leading topics in the cryptocurrency, forex and stock market to produce high-quality SEO content for B2Broker's brand.

• Produced op-eds and analytical pieces on the state of global trading markets to generate traffic on B2Broker's platforms, including B2Prime, B2Trader, B2Core and B2BinPay.

• Created newsletters, e-mail sequences, event announcements and other PR communications to uplift the company's global standing in the liquidity industry.

• Supervised a team of content creators to produce consistent, high-quality educational content in the global trading market.

Sr. Copywriter | MSP Launchpad — May 2022 – Jun 2023

• Led a team of copywriters in creating copies and content architecture for MSP startups in USA, Europe and Australia.

• Supervised the process of designing website templates for MSP startups, incorporating every marketing and technical need of MSP companies.

• Curated the on-page SEO optimisation and content strategy to boost website conversions and drive traffic to clients' websites.

• Produced e-mail sequences, newsletters and social media campaign strategies to increase the brand awareness of MSP startups.

Copywriter | Upwork — Jun 2018 – Jun 2019

• Created sales funnels, VSLs, promotional campaigns, newsletters and infographics for 10+ companies with 8-figure revenue.

• Produced pitch decks and wrote business plans for startups with YC funding in tech, logistics and service industries.

• Created brand books and long-term marketing strategies for startups to cultivate their unique brand voice.

• Wrote high-converting, SEO-optimised website copy for 5+ companies with 8-figure revnue.

• Created 20+ e-mail sequences for companies with 7-figure+ revenue.

Senior Auditor, Private Audit Department | Ernst & Young — Jun 2017 – May 2021

• Progressed from intern to audit team lead over four years at EY Georgia, demonstrating consistent growth and leadership.

• Led and contributed to audits across diverse industries, including construction, manufacturing, logistics, and renewable energy.

• Issued 10+ Financial Statements of top Georgian companies like M2, Evex, GRPC, Tegeta Motors.

• Gained in-depth experience in financial auditing and assurance services aligned with EY's global standards.

• Managed audit engagements independently, overseeing timelines, client communication, and quality control.

• Developed key soft skills, including team management, multitasking under pressure, critical thinking, and problem-solving.