Growth Marketer

Candidate is a results-driven marketing professional with 8+ years of experience in Web3, crypto, e-commerce, mobile app marketing, and music marketing. Expertise includes performance marketing, user acquisition, campaign management, and data-driven decision-making. Proficient in tools such as Google Ads, Facebook Ads, TikTok Ads, Appsflyer, Braze, Looker, and Power BI. Experienced in managing large ad budgets, driving business growth, and scaling marketing teams. Strong background in digital strategy, campaign optimization, and cross-functional collaboration. Skilled in data analysis and utilizing insights to maximize ROI and achieve marketing objectives.

American University of Armenia / Master Computer and Information Sciences

2022 - 2024

Haigazian University / Bachelor's degree, Advertisement and Communication

2012 - 2017

Senior Performance Marketing Manager

Industry: Technology, Information

Feb 2024 - Present

Advisor

Industry: Advertising Services

Jan 2024 - Present

Marketing Manager

Industry: Information Services

Jul 2023 - Apr 2024

Performance Marketing Manager

Industry: Advertising Services

Nov 2020 - May 2023

• Created and executed campaigns for Web2, Web3, and consumer packaged goods (CPG) products.

• Managed and executed over $3 million in media buys for Web3 companies, boosting visibility and engagement.

• Ran search and media campaigns for Web2 companies, driving over 70K platform installs.

• Increased revenue for a crypto exchange platform by 100% through targeted media execution and project management.

Senior Marketing Project Manager

Industry: PR and Communications Services

Jul 2020 - Nov 2020

• Led a team of designers, copywriters, and social media managers to execute music marketing challenges effectively.

• Implemented project management techniques to improve communication and team harmony.

• Coordinated artists' requests with the team to ensure successful execution of their marketing plans.

Digital Marketing Analyst

Industry: Software Development

Feb 2019 - Nov 2020

• Conducted market research and analyzed partner needs to inform strategy.

• Monitored online trends and innovations to optimize sales strategies for partners.

• Evaluated brand digital performance, presenting findings and improvements weekly to partners.

Co-Founder / Head of Marketing

Industry: Technology, Information

Apr 2017 - Jul 2020

• Developed content strategies using Google Analytics data, geographical targeting, and keyword planning.

• Managed product design, roadmap, and coordinated all aspects of development and rollout.

• Led marketing projects from conceptual planning through schedule management to final implementation

Digital Growth Manager

Industry: Business Consulting

Mar 2017 - Jan 2018

• Analyzed marketing campaigns using key metrics and performance indicators.

• Collaborated with a team of writers and content marketing strategists to create copy-promoting clients' SEO.

• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.

Marketing Coordinator

Industry: Food and Beverage Services

Jun 2015 - Apr 2016

• Coordinated the creation and distribution of videos, social media posts, and other marketing materials.

• Developed professional business correspondence, spreadsheets, and presentations.

• Organized events, including trade shows and vendor fairs, for client and partner engagement.