Marketing Manager

Digital marketing specialist with 3+ years of professional experience combined with long-term independent content creation and freelance marketing work. Background includes SEO strategy, content marketing, email marketing, paid advertising, and full-cycle digital marketing execution across startup and freelance environments. Professional experience includes work on crowdfunding campaigns for Kickstarter and Indiegogo projects, focusing on email marketing, SEO optimization, and content support for social media initiatives. Continued development through freelance projects on Upwork delivering copywriting, SEO research, keyword strategy, and content production for international clients across multiple industries.

Master's Degree —SEO and GEO

WHZ Germany x ASUE

Bachelor's Degree — Management

Armenian State University

Content Creator & Blogger — Jul 2019 – Present

• Created 70+ website posts, articles, and newsletters to increase brand visibility.

• Managed website content and email marketing campaigns for 100,000+ subscribers, achieving 50% open rate and 1% click rate.

• Produced and uploaded 300+ videos, organically growing a YouTube channel to 10,000+ subscribers and 1,000,000+ views.

• Engaged with international partners and clients to expand reach and collaboration opportunities.

Digital Marketing Specialist — Sep 2023 – Present

• Developed 65+ website posts across industries such as travel, residency programs, streaming platforms, AI software, and data security.

• Managed SEO and GEO strategies, as well as social media marketing campaigns.

• Executed paid ad campaigns on Meta, LinkedIn, and Reddit, and implemented Dark Social strategies.

• Oversaw website migration and structured multi-step email sequences for lead nurturing.

• Filtered and assigned qualified leads to sales teams via CRM tools.

• Produced comprehensive documentation and monthly performance reports.

Digital Marketing Specialist — Apr 2024 – Jul 2025

• Managed SEO campaigns for industries including machine learning, software services, plumbing, and AI art services.

• Executed social media marketing strategies, achieving 1,500,000+ organic views.

• Oversaw paid advertising campaigns and implemented cold outreach strategies through email, social media, and calls.