Marketing Manager

Candidate began their career as a Digital Marketing Specialist in a B2B company, accumulating 5 years of experience in the field. They have a diverse skill set that includes SEO, social media management, Google Ads, digital campaign management, copywriting, and blog writing. Their responsibilities also involved market research, content creation, preparing lists of potential media partners based on niches, and being an SEO content writer. They managed social media content calendars, devised new strategies, created presentations, and handled platforms like LinkedIn, Facebook, and Instagram. Candidate is proficient in using analytical tools like Google Analytics to measure and analyze campaign performance, make data-driven decisions, and optimize strategies for better results. Overall, they bring a comprehensive range of digital marketing skills and strategic thinking to their roles.

Open Sky IT School / UI/UX Design

Feb 2023 - May 2023

Base Studio / Fundamentals of graphic design

Mar 2020 - Jun 2020

Yerevan State University / Bachelor's degree, Linguistics and Cross-cultural Communication

2012 - 2016

Marketing Manager

Industry: IT Services and IT Consulting

Mar 2023 - Present

• Oversee website management, including SEO and PPC strategies. 

• Create and prepare print materials like flyers, brochures, and business cards for various expos. 

• Coordinate the production of videos for both online and offline campaigns.

Content Writer

Industry: Undisclosed

Feb 2023 - Present

• Handling end-to-end content creation for various platforms (web, social media, video scripts, presentations). Comprehensive branding processes, including naming, tagline creation, values, and mission development, for different companies from scratch.

Brand Marketing Manager

Industry: IT Services and IT Consulting

Jul 2022 - Mar 2023

• Responsible for annual marketing planning, brand messaging, and stand design ideas for expos. 

• Collaborates with content, design, and animation teams for marketing materials. 

• Ensures consistent brand representation across digital and offline channels. 

• Manages brand participation in events.

Digital Marketing Specialist

Industry: Translation and Localization

Sep 2021 - Jul 2022

• Develop content outlines for website and blog posts, conduct SEO optimization and analysis for the company page, and generate monthly social media posts

Digital Marketing Specialist

Industry: IT Services and IT Consulting

Oct 2019 - Jul 2022

• Responsible for digital marketing strategy, SEO optimization, market and keyword research, content creation for web and social media, Google ads management, overseeing banner and video creation, and conducting testing and analysis. Also, involved in branding, including brand concept and analysis.

Content Writer

Industry: IT Services and IT Consulting

Nov 2018 - Oct 2019

• Created content for WEB, News, social media, PR, blog postsetc

• SEO optimization and analytics of the company page

• Created messaging for the entire campaign, video content, presentation & more

Digital Marketing Specialist

Industry: Telecommunications

Mar 2017 - Nov 2018

• Created content for the company page, blog and social media accounts

• SEO optimization of the company website (onsite, offsite)

• Live chat on the website with potential leads

Freelance Content Writer

Industry: Retail

Nov 2016 - Feb 2017

• Created SEO-optimized content for different products to post on various websites