Marketing Manager

Experience

Content & Marketing Manager — Dec 2024 – Present

• Led content-driven regional marketing campaigns across fintech and regulated markets (CIS, CEE, Georgia), contributing to 110,000+ user acquisitions and 20%+ ROI improvements.

• Managed content across SMM, Email, PR, Web/landing pages, PPC/App ads, SEO/ASO, and influencer/KOL campaigns.

• Ran monthly content calendar with 30+ publications including posts, letters, and articles.

• Produced and refined promotional assets such as banners, motion videos, presentations, and briefs, achieving 40% engagement growth on digital platforms.

• Collaborated with 10+ cross-functional teams to ensure timely production and delivery of marketing content.

• Developed retention-focused content and strategies, resulting in 20%+ Day-30 active user retention.

• Led SEO/ASO initiatives, achieving #1 App Store ranking in Finance (Georgia) and top 5 positions for 100+ keywords.

• Coordinated multi-channel campaigns with average monthly budgets of $30K, contributing to 1–4% CTR and 25% CAC reduction.

Marketing Project Manager | WhiteBIT — Mar 2023 – Dec 2024

• Managed end-to-end marketing projects, campaigns, and content across Georgia, CIS, and CEE regions to support user acquisition and brand growth.

• Improved internal workflows and created team guidelines in Jira and Confluence, increasing marketing team velocity by 30%.

• Coordinated launch of Georgia’s first crypto-friendly card with Visa, creating promotional content that acquired the first 1,000 users.

• Developed partnership campaign materials for Visa, Tether, FC Barcelona, Juventus FC, and other collaborators.

• Organized brand participation at major events (Token 2049, Crypto Bazaar 2023, DeGameFi 2023), producing event assets, presentations, and on-site promotional content.

Content Marketing Specialist | WhiteBIT — Sep 2022 – Mar 2023

• Developed and executed a cross-channel content calendar (Social Media: 20+ publications/month, Blog, Email), boosting community engagement.

• Updated landing pages and website content with optimized copy and SEO/ASO elements, improving conversion and organic reach.

• Led guerrilla content marketing strategies, achieving 100K+ monthly global audience reach.

• Created creative copy for owned and paid media including website, social media, blogs, emails, and SEO campaigns.

Junior B2B Marketing & Operations Manager | Controlsoft Romania — Jan 2022 – Jul 2022

• Supported daily operations and optimized workflows at a B2B software provider.

• Participated in sales activities, presenting products and supporting deal progression.

• Managed B2B marketing projects with a focus on LinkedIn content creation and advertising.