Marketing Manager

Marketing professional with 4+ years of experience in crypto and tech environments, specializing in content marketing and cross-channel marketing management. Strong background in developing and executing content strategies across digital and traditional channels, including PR articles, social media, blogs, landing pages, email campaigns, and video content production coordination. Experience includes managing full content cycles from ideation and planning to publication and performance analysis. Responsible for creative direction, briefing designers and copywriters, and ensuring alignment between marketing objectives and produced assets. Hands-on involvement in content creation alongside team leadership and coordination of external contributors.

Master's degree — Philology 

Ilia State University

Bachelor's degree — Business Administration: Banking and Finance

Ilia State University

Content & Marketing Manager — Dec 2024 – Present

• Led content-driven regional marketing campaigns across fintech and regulated markets (CIS, CEE, Georgia), contributing to 110,000+ user acquisitions and 20%+ ROI improvements.

• Managed content across SMM, Email, PR, Web/landing pages, PPC/App ads, SEO/ASO, and influencer/KOL campaigns.

• Ran monthly content calendar with 30+ publications including posts, letters, and articles.

• Produced and refined promotional assets such as banners, motion videos, presentations, and briefs, achieving 40% engagement growth on digital platforms.

• Collaborated with 10+ cross-functional teams to ensure timely production and delivery of marketing content.

• Developed retention-focused content and strategies, resulting in 20%+ Day-30 active user retention.

• Led SEO/ASO initiatives, achieving #1 App Store ranking in Finance (Georgia) and top 5 positions for 100+ keywords.

• Coordinated multi-channel campaigns with average monthly budgets of $30K, contributing to 1–4% CTR and 25% CAC reduction.

Marketing Project Manager | WhiteBIT — Mar 2023 – Dec 2024

• Managed end-to-end marketing projects, campaigns, and content across Georgia, CIS, and CEE regions to support user acquisition and brand growth.

• Improved internal workflows and created team guidelines in Jira and Confluence, increasing marketing team velocity by 30%.

• Coordinated launch of Georgia’s first crypto-friendly card with Visa, creating promotional content that acquired the first 1,000 users.

• Developed partnership campaign materials for Visa, Tether, FC Barcelona, Juventus FC, and other collaborators.

• Organized brand participation at major events (Token 2049, Crypto Bazaar 2023, DeGameFi 2023), producing event assets, presentations, and on-site promotional content.

Content Marketing Specialist | WhiteBIT — Sep 2022 – Mar 2023

• Developed and executed a cross-channel content calendar (Social Media: 20+ publications/month, Blog, Email), boosting community engagement.

• Updated landing pages and website content with optimized copy and SEO/ASO elements, improving conversion and organic reach.

• Led guerrilla content marketing strategies, achieving 100K+ monthly global audience reach.

• Created creative copy for owned and paid media including website, social media, blogs, emails, and SEO campaigns.

Junior B2B Marketing & Operations Manager | Controlsoft Romania — Jan 2022 – Jul 2022

• Supported daily operations and optimized workflows at a B2B software provider.

• Participated in sales activities, presenting products and supporting deal progression.

• Managed B2B marketing projects with a focus on LinkedIn content creation and advertising.