Social Media Manager

Mariam is a Social Media Manager with 5 years of experience in full-cycle social media management, primarily focused on Instagram and Facebook. She has worked across various industries including education, development companies, hospitality, clinics, and advertising. She manages the entire social media process independently — from content planning and calendar creation to copywriting, design coordination, publishing, paid ads, and performance reporting. She has hands-on experience creating static posts, Stories, Reels, engagement-driven content, and short-form videos. Mariam is comfortable producing content herself (design + video editing) and has strong experience with CapCut (2 years, advanced level), Canva, Photoshop, and Illustrator. She has also started using AI tools for content creation. She describes herself as analytics-oriented, planning content strategies based on performance metrics and engagement data, while also following trends and adapting them creatively to brand needs.

Bachelor — European University

Psychology

DIGITAL MARKETING LECTURER AND MENTOR — Jun 2024 – Present

• elivered lectures and workshops on social media strategy, content marketing, SEO, and paid media.

• Mentored students and professionals on career development and practical marketing projects.

• Created educational content and real-world case studies to enhance practical understanding

MARKETING AND SOCIAL MEDIA COORDINATOR — Jan 2024 – Present

• Developed and scheduled engaging social media content, monitored engagement, and fostered community interaction.

• Coordinated local promotions, events, and creative production, including print materials.

• Collaborated with designers and content creators to produce visuals and copy.

• Maintained marketing asset inventory and ensured brand consistency across channels.

• Liaised with external partners to manage deliverables and assisted in planning marketing calendars and campaign execution.

INTERNATIONAL RELATIONS ASSISTANT — Sep 2023 – Dec 2023

• Coordinated communication between internal departments and foreign partners to support collaborations.

• Assisted in planning and executing international events, exchange programs, and diplomatic visits.

• Prepared reports, briefings, and presentations on international activities and partnerships.

• Managed social media content to highlight international initiatives.

• Handled correspondence, documentation, and logistics for official delegations, ensuring smooth cross-cultural communication.

DIGITAL ADVERTISING SPECIALIST — Feb 2022 – Oct 2022

• Planned, launched, and optimized digital advertising campaigns across platforms like Google Ads.

• Conducted audience targeting, A/B testing, and performance analysis to maximize ROI.

• Created ad copy and collaborated with designers on high-performing visual assets.

• Monitored daily campaign metrics and implemented data-driven adjustments.

• Generated monthly performance reports with actionable insights for stakeholders.

PARTNERSHIPS MANAGER — – Present

• Developed and managed strategic partnerships to support brand growth and marketing objectives.

• Aligned partnership initiatives with overall marketing strategy to ensure brand consistency and value creation.

• Monitored partnership performance and provided insights to optimize future collaborations.

• Supported cross-functional teams with partnership logistics, creative needs, and promotional planning.

PROJECT ASSISTANT AND DIGITAL TECHNOLOGY OFFICER — – Present

• Conducted data analysis to generate insights for project evaluations and improvements.

• Maintained and updated project records, reports, and dashboards for stakeholders.

• Organized tasks and team communication using project management tools.

• Supported data collection and reporting using tools like Google Analytics and Excel.