Email Marketing Specialist

Eliza has 5 years of experience in email marketing, including 3 years of hands-on work with Klaviyo in agency environments, managing multiple brands simultaneously. She has worked exclusively with international markets, including the US, Canada, Australia, Netherlands, Italy, France, Germany, and UAE, giving her strong exposure to global customer behavior and localization strategies. She has experience executing end-to-end email campaigns and supporting lifecycle flows, conducting A/B testing (subject lines, headlines, CTA placement), and analyzing performance through Klaviyo and Google Analytics to optimize engagement and conversions. She works closely with design and marketing teams to ensure campaigns align with brand positioning and business goals. Eliza adapts campaigns for different markets through competitive research and localized content strategies, demonstrating a data-driven mindset and attention to detail. She is comfortable working in international teams, open to traveling to Riga as required, and available with a short notice period (2 weeks).

Bachelor— Data Science

American University of Armenia

Marketing Operations Specialist — Nov 2024 – Present

• Own lifecycle communication strategy across acquisition funnels using customer behavior and engagement data.

• Build and optimize automated, personalized email sequences to improve conversion rates and lead quality.

• Establish and maintain structured marketing workflows, reducing manual tasks through automation.

• Integrate marketing automation tools to improve execution efficiency and campaign performance.

• Analyze campaign data to drive continuous optimization and performance improvements.

Performance Marketing Specialist | Digitain — May 2023 – Nov 2024

• Developed and implemented marketing automation strategies to improve conversion performance.

• Built automated lead qualification processes and ensured smooth handoff to sales teams.

• Managed and optimized paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads.

• Improved qualified lead generation and campaign efficiency through data-driven optimization.

Marketing Project Manager | eTrooperz — Nov 2020 – May 2023

• Executed end-to-end digital marketing strategies across multiple channels.

• Drove 87% business revenue growth through campaign planning and execution.

• Managed cross-functional teams to deliver marketing projects on time and within scope.

• Coordinated campaign execution across content, paid media, and automation channels.