Marketing Manager

Candidate possesses a remarkable 10 years of experience in the marketing field, currently holding the influential position of Head of Growth at an online payment platform. In this role, she oversees operations in both the Georgian and Uzbekistan markets, demonstrating her capability to manage diverse markets. Her expertise and accomplishments in marketing set her apart within the industry. With a proven track record, she excels in executing marketing strategies, showcasing particular proficiency in LinkedIn outreach, thorough market research, SEO, and content management. Her professional background includes successful collaboration with clients in the Netherlands and the Belgian market, indicating her ability to navigate and cater to international markets. Her toolset includes MailChimp for email campaigns and CRM for efficient lead tracking. Additionally, she demonstrates proficiency in web development, particularly in HTML and CSS, contributing to their SEO efforts.

Caucasus University / MBA

2021 - 2023

Ilia State University / Bachelor's degree in Political Science

2016-2019

Head of Growth / PAYZE 

2023 - Present

• Developing and executing comprehensive marketing strategies in alignment with company objectives.

• Defining and managing OKRs to measure and optimize the effectiveness of marketing campaigns. Supervising content strategy and distribution, ensuring consistency and relevance. 

• Managing digital marketing efforts, including SEO, SEM, social media, and email campaigns. 

• Leading a high-performing team of marketers to ensure campaign success and achievement of key results. 

• Analyzing data to make data-driven adjustments to marketing strategies for improved results. 

• Creating website and high-converting landing page content wireframes to enhance conversion rates.

• Collaborating with product and engineering teams to align marketing strategies with product development and enhancements. 

• Implementing and optimizing marketing automation tools and platforms to streamline campaigns and improve efficiency.

Growth Marketing Team Lead / Redberry

2022 - 2023 

Align and cooperate with the client team to deliver locally relevant campaigns. 

Last 3 Projects:

• eCommerce Growth Lead @ 2Nabiji.ge - Guiding a team that builds and implements advertising and marketing strategy for one of Georgia's most extensive food and beverage eCommerce. 

• Targeted Outreach Lead @ Broccoli-IT - Developing, implementing, and automizing a strategic outreach plan for an IT company in holland by identifying target audiences within specific industries.

• SEO Team Lead @ RDBR Client (NDA) - Creating, implementing, and managing clients' overall SEO strategy, including on-page optimization, technical SEO, Content, Keywords, and off-page strategy. Create relevant KPIs and analyze and reporting weekly bases with the client. 

Marketing Team Lead / Jok Entertainers Inc.

2019 - 2022  

• Creating an inspiring team environment with an open communication culture; 

• Setting clear team goals, delegating tasks, and setting deadlines for the internal team; 

• Creating engaging email campaigns Developing and managing advertising campaigns; 

• Managing the PR aspect of a potential crisis situation; 

• Creating Push App and In-App notifications

Marketing Lead / Insta LLC.

2019 - 2022  

• Managing marketing team members 

• Setting objectives and establishing key success metrics

• Ensuring all marketing activities align with the goals of the business 

• Managing all digital marketing channels to ensure brand consistency 

• Supporting sales and lead generation efforts; 

• Developing and managing advertising campaigns; 

• Creating and Execute Email Marketing Strategy 

• Developing a media relations strategy, seeking high-level placements for online media; 

Brand Director / Georgian Future Academy 

2019 - 2020

• Developing a marketing communications plan including strategy, goals, budget and tactics;

• Handling social media, public relations efforts, and content marketing; 

• Creating content for press releases, articles and keynote presentations; 

• Speaking publicly at interviews, press conferences and presentations; 

Marketing Manager / Alta Software

2016 - 2019

• Develop strategies and tactics to get the word out about the company and drive qualified traffic to the front door; 

• Build strategic relationships and partner with key industry players, agencies, and vendors; 

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds;

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies; 

• Produce valuable and engaging content for website and blog;