UX Researcher

Senior UX Research Leader with experience driving large-scale research strategy across multi-product ecosystems. Proven ability to translate complex qualitative and quantitative data into actionable insights, influencing product, design, and business decisions in fintech and digital platforms.

Bachelor — Business Administration - BBA

Free University of Tbilisi

UX Research Manager — TNET (Sep 2025 – Present)

• Lead UX research strategy across a large multi-platform ecosystem (e-commerce, jobs, real estate, etc.)

• Define and map user personas and customer journey maps (CJMs) across products

• Identify friction points and cross-product opportunities

• Apply mixed research methods (qualitative & quantitative)

• Collaborate with Product, Design, and Marketing to optimize user flows

• Promote a user-centric culture across the organization

UX Research Manager — Bank of Georgia (Jan 2024 – Sep 2025)

• Led end-to-end UX research initiatives for digital banking products

• Conducted interviews, usability testing, surveys, and analytics

• Delivered actionable insights influencing product strategy and prioritization

• Worked cross-functionally with engineering, product, and marketing teams

• Contributed to a globally recognized digital banking experience

Intern — Digital Channels Development (Mar 2023 – Dec 2023)

• Supported improvement of mobile banking platforms (1.5M+ users)

• Conducted competitive analysis and heuristic evaluations

• Assisted in optimizing user flows and information architecture

• Contributed to building a consistent digital ecosystem