Email Marketing Specialist

A results-driven digital marketing professional with over two years of experience in managing and optimizing email and SMS campaigns. Demonstrates strong proficiency in campaign execution, performance analysis, and marketing automation across multiple platforms. Adept at improving campaign workflows, ensuring deliverability, and collaborating with cross-functional teams to achieve marketing objectives. Brings a solid understanding of digital marketing tools and best practices, with proven ability to drive engagement and deliver measurable results.

Email/SMS Campaign Supervisor at Sportserve — 11/2024 – 06/2025

• Coordinate timelines per campaigns/projects, deliverables, and tasks across teams.

• Monitor campaign performance to ensure strong key metrics like open, click, clickthrough, conversion, hard/soft bounce, rates etc.

• Track campaign tools to ensure compliance within budget/capacity.

• Create performance reports and share insights.

• Identify gaps in campaign workflows and support streamline for efficiency.

• Implementation sender domain setup and email warm-up strategies to improve deliverability and sender reputation.

• Oversee account control processes to minimize risk and support healthy operations flow across accounts.

• Run communication with content creators.

Email/SMS Campaign Executive at Sportserve — 03/2023 – 11/2024

• Email campaigns execution across platforms like Groupmail, SendX, Brevo, and Mailjet.

• SMS campaign execution across platforms like Clickatell, OnBuka, and TextLocal.

• Handling automation flows for optimized delivery and audience engagement.