Marketing Data Analyst

This Marketing Data Analyst is a seasoned professional with seven years of experience, demonstrating a strong skill set and expertise in various analytics tools. They have a strong foundation in widely-used tools like Google Analytics, Microsoft Clarity, and Google Tag Manager. Additionally, their experience with both traditional and newer versions of Google Analytics suggests adaptability and a commitment to staying updated with industry trends. The commitment to staying current with evolving technologies, such as transitioning from Universal Analytics to GA4, underlines their adaptability and commitment to continuous learning in the dynamic field of marketing analytics.

Free University of Tbilisi / Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General 

2012 - 2016

MarTech Product Owner | Product Marketer / greatcontent

Jun 2021 - Sep 2023

Creating a Digital Communication strategy for the company. Managing advertising accounts, and setting up marketing automation. Analyzing and reporting results. Managing and integrating marketing technology solutions to support business objectives, and aid the product development team in enhancing customer experiences. Utilizing data analytics tools and platforms to gain insights into marketing technology performance, user behavior, and the impact of marketing campaigns. Evaluating and selecting third-party vendors and marketing technology partners that align with business needs.

Head of Growth and Product Marketing / Redberry 

Oct 2020 - Sep 2021

Managing a growth team for Redberry start-up accelerator. Helping start-up teams to plan and execute growth strategies for paid and unpaid channels. Creating growth funnels, setting up analytics, and A/B Testing. Utilizing data analytics tools and platforms to gain insights into customer behavior and help the product development team improve their experience.

Martech Product Owner / adjarabet.com | aPeople

Oct 2019 - Sep 2020

Managed a team of developers. Worked on product design of sophisticated programmatic advertising tool. Managed to Launch MVP in two months in two countries. Helped marketing team with setting up analytics, marketing automation and Martech implementation.

Head of Digital Communications / Digital Area

Nov 2018 - Oct 2019

Managed Digital communications for three tech start-ups funded by Georgia Capital. Built marketing teams, created communication strategy, set up analytics and marketing automation for said start-ups. worked on their steady growth and managed to accumulate more than 5 million laris in revenue in 10 months.

Head of Digital Advertising / Redberry

Jun 2016 - Nov 2018

Managed team of 6 Digital Advertisers. Managed advertising portfolio of 1 million dollars in 5 countries. Worked on acquisition and retention of performance advertising clients for the agency. Created communication strategies for the clients. Helped my team members to ran clients' advertising accounts. Created in-depth reports based on advertising and client's side data. Helped our clients in Marketing Automation and Martech Implementation.

Account Manager, Account Planner, Digital Marketing Analyst / Redberry 

Dec 2015 - Jun 2016

Account Manager and Digital Planners for social media clients. Managed clients' Facebook and Google advertising accounts. Created advertising strategies. Launched, ran, and optimized FB and Adwords campaigns. Analyzing campaign results and preparing reports for Clients and in-house use. 

Logistics Manager / MasterPack

Jun 2015 - Dec 2015