Digital Marketing Specialist

Candidate is a digital marketing specialist with over 5 years of experience driving performance-focused strategies across B2B and B2C industries in markets including Turkey, the UK, the USA, and Ireland. Skilled in PPC advertising with advanced proficiency in Google Ads, Meta platforms, and programmatic tools such as Criteo RTB and Slack Adapt. Demonstrated success in e-commerce growth, particularly using the Shopify ecosystem, by building and optimizing websites and high-converting marketing funnels. Experienced in email marketing with platforms like Klaviyo and adept at developing automated workflows using tools such as Make.com and n8n. Strong expertise in SEO, content strategy, and conversion rate optimization using behavioral analytics tools like Hotjar. Familiar with CRM platforms, with a preference for cost-effective solutions like Zoho.

Trakya University / Bachelor's Degree in Social Sciences

Sep 2013 - Jun 2018

Digital Marketing Manager (B2B)

Industry: Machinery Manufacturing

Dec 2020 – Dec 2023

• Managed all digital assets of the company and ensured their technical integration.

• Managed the development, implementation, monitoring, tracking, and optimization of all PPC (Pay-Per-Click) campaigns such as Google Ads and Facebook Ads.

• Advanced complete digital processes by executing 3rd party relationships with B2B portals.

• Developed business through marketing automation by executing the company’s digital transformation project.

• Managed foreign operations by exploring new markets.

• Managed audience segmentation with CRO optimizations and lead generation funnels.

• Managed On-Page SEO and content to increase organic visibility, including schema configuration.

• Created segmented display ad setups for targeted audiences.

Digital Project Manager

Industry: Wholesale Import and Export

Nov 2019 – May 2020

• Managed distributors’ digital projects and increased sales.

• Managed SEO to boost organic search visibility and rankings.

• Managed development, implementation, monitoring, tracking, and optimization of Facebook Ads.

• Managed influencer marketing activities.

• Advanced digital processes through 3rd party relationships.

• Provided social media management.

• Created target audience segmentation and managed Google Display campaigns.

Digital Marketing Specialist

Industry: Advertising

Dec 2018 – Nov 2019

• Managed development, implementation, monitoring, tracking, and optimization of PPC campaigns (Google Ads, Facebook Ads, Yandex Ads).

• Identified and tracked industry keywords and their popularity.

• Managed PPC budget to maximize ROI.

• Drove incremental revenue growth by generating high-quality sales-ready leads.

• Managed 3rd party AI partners such as Criteo and RTB House.

Digital Marketing Assistant

Industry: Media

Aug 2018 – Dec 2018

• Managed daily budget and keyword optimization in Google Ads.

• Managed WordPress site content and SEO optimization.

• Optimized ad campaigns for ROAS across digital channels.

• Tracked conversions using Analytics and Metrica.

Category Assistant of E-Commerce

Industry: Retail

Jun 2018 – Aug 2018

• Managed daily budget and keyword optimization in Google Ads.

• Managed content entries for assigned categories such as home textiles and lighting.

• Optimized ad texts for Quality Score.

• Monitored conversions at every campaign level ensuring smooth operation.