Digital Marketing Specialist

Candidate is a Digital Marketing Specialist with over 7 years of experience specializing in SEO, performance marketing, and cross-channel digital strategy across diverse industries, including legal services, SaaS, retail, home services, and media. Skilled in driving organic and paid growth using tools such as Google Ads, Bing Ads, SEMrush, GA4, HubSpot, and Looker Studio. Proven ability to lead end-to-end digital campaigns, implement SEO strategies with tools like Screaming Frog and Surfer SEO, and manage content development across websites and social platforms. Experienced in lead generation, conversion optimization (CRO), email marketing, and data-driven decision-making. Proficient in CMS platforms including WordPress, Webflow, and Wix, with a strong grasp of A/B testing and advanced analytics tracking using Google Tag Manager and Google Search Console. Demonstrated success in working across global teams and markets, continuously seeking to expand expertise while delivering high-impact results.

Infrastructure University Kuala Lumpur / Bachelor in Integrated Marketing Communication, Public Relations, Advertising, and Applied Communication

2015 - 2019

Digital Marketing Specialist

Industry: Legal Services

Jul 2024 – Present

• Developing and executing comprehensive digital marketing strategies to enhance brand visibility and drive client acquisition.

• Managing and optimizing paid campaigns on Google Ads and Bing Ads to target high-intent audiences, achieving a significant increase in qualified leads.

• Conducting keyword research and implementing SEO strategies to rank for high-value terms.

• Creating and managing content marketing strategies, including blogs and articles, with a focus on longtail keywords and transactional intent topics.

• Overseeing the firm’s social media presence, curating engaging posts to highlight case wins, community involvement, and legal expertise.

• Analyzing campaign performance using Google Analytics, SEMrush, and HubSpot to refine strategies and maximize ROI.

• Collaborating with legal and administrative teams to create client-focused marketing materials.

• Implementing A/B testing and conversion rate optimization strategies on landing pages to improve form submissions and inquiry rates.

• Monitoring industry trends and competitors to identify growth opportunities.

Senior Marketing Executive

Industry: Marketing Services

Mar 2024 – Jul 2024

• Website design.

• SEO.

• SEM / Adwords.

• Managing analytics.

• Leads generation, management & nurturing.

• Social media marketing.

• Content development.

• Brand(s) development.

• Sales & marketing materials & collaterals development.

Marketing Executive

Industry: Marketing Services

Mar 2023 – Mar 2024

• Developed marketing content to establish agency as a thought leader in UX design and development.

• Created case studies based on projects for marketing touchpoints and collaterals.

• Researched and produced thought-leading content on UX design and app development.

• Wrote compelling headlines, messages, and posts to engage audience.

• Monitored, researched, and implemented SEO strategies to improve website’s ranking on Google.

• Crafted and sent weekly EDMs to leads, clients and prospects.

• Developed and monitored inbound and outbound marketing activities, analyzed analytics, and made recommendations for optimization.

• Converted content into leads and nurtured them into prospects, with the primary KPI being Calendly appointment bookings.

• Helped expand agency programs in new markets and worked with sales director on marketing strategy and activity execution.

• Worked with external vendors to implement marketing projects.

• Championed the brand and maximized exposure in the region.

Marketing Account Manager

Industry: Home Services

Nov 2022 – Dec 2022

• Planned channel updates on a weekly basis.

• Synchronized on leads quality with business units and/or clients on a weekly basis.

• Conducted local market analyses prior to campaign creation.

• Created and managed campaign content including postings, promo updates, reviews replies, reputation management and other creative.

• Optimized channels according to business trends and changes.

• Synced with business units on industry changes on a weekly basis.

• Analyzed channel results.

• Optimized campaigns to improve efficiency.

• Analyzed inbound and outbound calls quality.

• Used reporting tools to gather insights in order to improve performance.

• Automated reporting through Power BI.

Digital Marketing Specialist

Industry: Retail

Feb 2021 – Nov 2022

• Created website and maintained the presence of the company.

• Created marketing plan for the social media channel.

• Handled the distribution of photo catalog for clients overseas.

Weekend Social Media Specialist

Industry: Media & Publishing

Aug 2021 – Sep 2021

• Curated compelling visual content to be posted.

• Selected social media-relevant and on-brand articles to be posted within websites.

• Created highly engaging social media captions.

• Scheduled images, links, and video posts on time.

• Created meaningful connections through consistent community management.

Part-Time Social Media Marketing

Industry: Innovation & Research

Mar 2019 – Sep 2020

• Created, edited and posted news articles through WordPress.

• Managed engagement in social media channel (Twitter).

• Partnered with graphic designers creating content and promoting ad campaigns.