Performance Marketing Manager

Candidate is a digital marketing leader with over 8 years of experience in performance marketing, team management, and client relations across various industries. With a proven track record in driving digital marketing campaigns for local and international clients, the candidate excels at developing short- and long-term strategies on paid social, search, display, video, and mobile platforms. Expertise includes optimizing conversion rates through A/B testing, collaborating with third parties for growth opportunities, and managing multi-channel performance and branding activities. Consistently achieved measurable results, including significant increases in sales, conversion rates, and ROI, as well as leading teams to drive business growth in fast-paced environments.

Istanbul Bilgi University / Master of Business Administration

2017 - 2019

Yeditepe University / International Trade and Business

2010 - 2015

Yeditepe University / Bachelor’s Degree in Translation and Interpreting Studies

2010 - 2015

Head of Performance

Industry: Advertising Services

Apr 2022 - Present

• Lead and train a team to execute web and mobile performance marketing campaigns.

• Manage client portfolio to ensure smooth operations, achieve goals, and strengthen client relationships.

• Define digital marketing strategies across paid social, search, display, video, and mobile (Google Ads, Meta, Twitter, LinkedIn, TikTok, Criteo, Programmatic).

• Collaborate with third-party partners (Google, Meta, Adjust) to enhance performance and growth.

• Streamline measurement and reporting processes with data teams using tools like Adjust, Adobe Omniture, GA4, DV360, and Kenshoo.

• Track performance metrics, budgets, case studies, and awards.

Performance Marketing Manager

Industry: Advertising Services

Aug 2020 - Apr 2022

• Led a team of 7 to execute performance digital marketing campaigns across web and mobile channels.

• Developed short- and long-term strategies for paid social, search, display, and mobile on platforms like Google Ads, Meta, and TikTok.

• Enhanced performance marketing through new tools, KPI optimization, and conversion rate strategies, including A/B testing.

• Drove app growth and user acquisition campaigns, collaborating with partners like Google and Adjust.

• Managed measurement and reporting with tools like Google Analytics and DV360, overseeing budget tracking and case studies.

• Increased app users and engagement with lower CPIs and CPAs.

Digital Marketing Specialist

Industry: Travel Arrangements

Mar 2018 - Aug 2020

• Managed digital marketing performance and branding for a leading travel company, driving e-commerce traffic for a site with 10+ million monthly visitors.

• Optimized ads across search, display, meta-search, and social platforms (Google Ads, Meta, Trivago, Criteo).

• Prepared multi-channel reports with data analysis and actionable insights to drive KPIs, using tools like Google Data Studio, Tableau, and Google Analytics 360.

• Led promotions, web/app UX improvements, and push/email campaigns to boost engagement and sales.

• Conducted conversion rate optimization through A/B and multivariate testing.

• Increased sales by 80%, conversions by 70%, ROAS by 35%, and reduced CPA by 30% within one year.

International Marketing Specialist

Industry: Health Care

Jun 2015 - Mar 2018

• Led international marketing campaigns to increase patient flow from abroad, including regular analysis and reporting.

• Monitored sales data and customer channels, implementing corrective actions as needed.

• Created and updated multilingual website and social media content to expand reach.

• Developed and adhered to an annual marketing plan and budget for international markets.

• Optimized paid digital ad campaigns (SEM, social media, display) to maximize conversion and ROI with agency collaboration.

• Established the medical tourism department, increasing international revenue to 20% of clinic income.