Performance Marketing Manager

Bachelor in Business Administration

ADA University

Performance Marketing Manager at Propaganda Solutions

- Led paid media strategy and execution across multiple international e-commerce brands, managing €550K+ monthly budgets across Meta Ads and Google Ads while maintaining strict profitability targets. - Managed and optimized €550K+ monthly ad spend across Meta and Google (Search & Performance Max), consistently achieving 5x–7x ROAS across multiple European markets. - Built and executed full-funnel acquisition strategies (cold, warm, and retargeting) aligned with product-level profitability goals. - Improved ROAS stability through advanced audience segmentation, structured creative testing, and CPA optimization. - Implemented and maintained GA4 and Google Tag Manager tracking to enhance attribution accuracy and campaign optimization. - Conducted product-level performance analysis to identify high-growth opportunities and eliminate low-margin ad spend. - Created executive-level performance dashboards and reporting frameworks, providing actionable insights for business and marketing stakeholders. - Collaborated with creative, merchandising, and leadership teams to align paid media strategy with commercial objectives and revenue targets.

PPC Campaign & SEO Manager at Webzool Creative Inc

- Executed Google Ads strategies across multiple industries, including iGaming, managing $400K+ monthly budgets while maintaining strict ROI targets. - Managed and scaled Google Search and Display campaigns with over $400K in monthly ad spend, driving a 60% increase in lead volume and a 40% improvement in conversion rates. - Implemented Smart Bidding strategies (tROAS and tCPA) to maximize profitability and achieve customer acquisition goals. - Built and optimized SKAG/SKAC campaign structures to improve CTR, Quality Score, and overall cost efficiency. - Conducted keyword research, clustering, and multi-market segmentation using Ahrefs and Google Keyword Planner to improve search intent targeting and campaign performance. - Implemented GA4 and Google Tag Manager conversion tracking to ensure accurate attribution, measurement, and optimization. - Analyzed campaign performance and optimization opportunities through regular A/B testing of ad copy, bidding strategies, and audience targeting. - Mentored SEO and link-building specialists, contributing to a 35% increase in domain authority and a 30% improvement in organic keyword rankings.

Paid Media & SEO Manager at Persist Digital

* Managed $300K+ monthly Google Ads spend across Search, Display, and Performance Max campaigns, increasing conversion rates by 30% through match-type refinement, CPA optimization, and structured campaign segmentation. * Oversaw $50K+ monthly Meta Ads budgets (Facebook, & Instagram), achieving 35% ROAS growth and 40% uplift in conversions through advanced audience segmentation, creative A/B testing, and systematic budget scaling. * Delivered 80% average growth in monthly lead generation across client accounts through full-funnel paid strategy execution and landing page optimization. * Executed Technical, On-Page, and Off-Page SEO strategies, improving keyword visibility by 60%, increasing organic traffic by 70%, and driving 50% growth in SEO-att, ributed conversions. * Produced executive-level monthly performance reporting with actionable insights, contributing to a 90% client retention rate.

Digital Marketing Manager at Globalsoft

Managed end-to-end digital marketing execution for e-commerce and local service clients, integrating paid acquisition, SEO, and email marketing strategies. * Planned and executed SEO, SEM, and email campaigns to increase client revenue and lead acquisition. * Improved PPC ROI by up to 30% through CRO optimization and landing page enhancements. * Developed and optimized lead-focused landing pages to increase conversion efficiency. * Implemented On-Page and Technical SEO improvements to strengthen keyword rankings and organic visibility. * Managed influencer collaborations and video marketing initiatives to expand brand reach. * Automated promotional email campaigns (Mailchimp, Sendinblue) to increase prospect engagement and retention.

Digital Marketing Specialist at FS Code

Owned SEO and paid acquisition strategy for a WordPress software company, focusing on organic growth, traffic quality, and performance optimization. * Increased organic traffic by 30% through structured content strategy and technical SEO improvements. * Improved keyword rankings by 30% via On-Page, Off-Page, and backlink acquisition campaigns. * Enhanced Core Web Vitals and site performance to improve user experience and SEO performance. * Launched and optimized PPC campaigns across Google, Bing, and Facebook Ads. * Increased referral traffic by 25% through targeted link-building outreach. * Improved email open rates by 25% via structured A/B testing and campaign optimization. * Utilized Google Analytics and Hotjar to analyze user behavior and optimize conversion funnels. * Conducted ongoing competitive and keyword research using Semrush.

Junior Marketing Specialist at Prior Leasing OJSC

Supported digital promotion and lead generation initiatives for financial service products. * Managed website and social media presence. * Launched Facebook lead generation campaigns to drive qualified prospects to the sales team. * Coordinated digital promotions and marketing events. * Assisted in accelerating sales pipeline through targeted social outreach and advertising placements.