Talent-2235
Salome
Email Marketing Specialist
Senior
Georgia
Professional Summary
Salomé has 4 years of experience at Scandiweb (e-commerce agency), working closely with Latvian teams and traveling to Riga when required for workshops and client collaboration. Over the last 3 years, she has specialized in email marketing and lifecycle automation, with 3 years of hands-on experience using Klaviyo as her primary platform. She manages campaigns and automated flows end-to-end — from journey mapping and content planning to execution, A/B testing, and performance analysis. She runs A/B tests on subject lines, content, CTA placements, and pop-ups, and tracks KPIs such as open rate, CTR, bounce rate, spam rate, deliverability, and revenue attribution via Klaviyo and GA4. In an agency environment, she handles multiple brands simultaneously (up to 11 projects in one month), using structured roadmaps and Jira to manage workflows efficiently. She has experience across US and European markets and adapts campaigns based on localization and customer behavior insights. She also currently works with a healthcare-related e-commerce client (online pharmacy).
Video of Talent
Portfolio
Education
Tbilisi State University
Bachelor of Philology
Certifications and Trainings
Experience
LIFECYCLE MARKETING SPECIALIST — Jan 2023 – Present
Planned and executed comprehensive email marketing programs, including campaign calendar management, automated flows, and promotional campaigns.
Developed and optimized lifecycle marketing strategies through segmentation, personalization, and behavior-based audience targeting.
Increased engagement and conversions through A/B testing of subject lines, CTAs, content, and send times.
Collaborated with cross-functional teams to ensure brand consistency and effective campaign execution.
Managed email deliverability and compliance by maintaining list hygiene, monitoring sender reputation, and ensuring GDPR/CAN-SPAM adherence.
Analyzed campaign performance and reported on key business KPIs to inform strategic decisions.
Coordinated daily communication with internal teams and clients to align marketing initiatives.
Designed email layouts and wireframes and supported creative execution using tools such as Klaviyo and Figma.
DIGITAL MARKETING SPECIALIST | Mailchimp — Jan 2022 – Jan 2023
Developed and implemented digital marketing strategies across multiple channels, including Meta Ads and social media.
Collaborated with paid media and UX teams to create campaigns aligned with brand goals and messaging.
Conducted performance analysis using Google Analytics (GA4) and Meta Ads Manager to optimize campaigns and user experience.
Created compelling marketing copy for social media, articles, and advertising campaigns tailored to brand voice.
Presented campaign strategies, insights, and measurable results to clients and stakeholders.
Produced and edited visual content using tools such as Figma, Motion, and CapCut.
Managed multiple projects across various industries while maintaining high-quality delivery under tight deadlines.
Digital Marketing Specialist — (Early Career Role)
Built foundational marketing experience by creating and managing content aligned with brand voice and communication strategy.
Conducted market and industry research to identify trends, opportunities, and competitive insights.
Adapted strategies based on evolving audience behavior, platform updates, and content best practices.
Collaborated closely with designers, content creators, and managers to ensure consistent messaging and campaign alignment.
Projects
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