Talent-1293

Lasha
Email Marketing Specialist
Senior
Georgia
Professional Summary
Lasha is an Email Marketing Manager with 4+ years of experience, primarily in e-commerce and lifecycle email marketing for international brands. He has strong hands-on experience with Klaviyo (4+ years) and ActiveCampaign, building automations, campaigns, and segmentation strategies. Previously, he worked as an Email Marketer at Social Boost, a global marketing agency, and later as an E-commerce Brand Manager at Megubari, managing multiple brands across the US, UK, Australia, and Europe. In this role, email marketing contributed 35–40% of total revenue, and campaign optimizations led to 2× revenue growth during Amazon Prime Day. Currently, Lasha works as a Marketing Manager at a B2B brokerage, where email is sales-driven. He is now seeking to return to e-commerce-focused email marketing, where his strengths in automation, testing, and data-driven optimization are best utilized.
Video of Talent
Portfolio
Education
MA — The University of Georgia
Business Administration And Management ;
Bachelor of Engineering — The University of Georgia
Electric And Computer Engineering
Certifications and Trainings
Experience
eCommerce Brand Manager | Megobari — Jul 2023 – Dec 2024
Developing and executing a comprehensive brand strategy, including brand Effective Time Management positioning, messaging, and visual identity; Critical thinking and problem
Monitoring and analyzing daily key performance indicators (KPIs) such as conversion solving rate (CR%), average order value (AOV), and subscription rate; Adaptability
Identifying trends, insights, and opportunities for optimization to enhance overall e-commerce performance; Decision Making
Ensuring proper spending allocation across various advertising channels (e.g., Meta, Ability to Multitask Google) to maximize return on ad spend (ROAS);
Identifying areas of improvement and implementing strategies to optimize profitability Ability to Work Under and cost-effectiveness; Pressure
Implementing improvements to enhance email marketing effectiveness and customer Ability to Work in a Team engagement;
Monitoring KPIs and sales numbers from live chats and ensuring timely and effective Self-motivation customer communication; Leadership and Teamwork
Monitoring keyword rankings and implement strategies to improve organic search visibility; Strategic planning
Coordinating A/B tests for website elements, advertising campaigns, email marketing, Communication Skills and inventory management;
Planning inventory requirements in advance to prevent stock-outs and optimize Creativity fulfillment processes;
Email Marketer | Social Boost — May 2022 – Jul 2023
Monitoring fulfillment processes and associated costs, ensuring timely and cost-effective order fulfillment.
Creating sign-up forms for a web page;
Creating Lead Magnets; Social Media Management
Creating different types of flows; Amazon KDP
Monitoring and analyzing flows and sign-up forms Managing Skills Affiliate Marketing Manager, Social Boost
Searching and identifying potential affiliates/influencers; English Recognizing potential partners among clients;
Performing various marketing activities;
Developing strategy and defining KPIs;
Writing a copy or preparing creative briefs for the content team;
Working closely with a graphic designer;
Monitoring competitors' affiliate campaigns and promotions
Keeping affiliates up to date on program and product enhancements;
Ongoing communication with partners (replying to e-mails, follow-ups);
Digital Marketer | Pinikoni — Aug 2021 – Aug 2021
Manage the day-to-day handling of all social media channels such as Facebook and Instagram, adapting content to suit different channels
Oversee, plan and deliver content across different platforms using scheduling tools
Develop, launch and manage new competitions and campaigns that promotes brand
Performing research on current benchmark trends and audience preferences
Designing and implementing social media strategy to align with business goals
Create and Manage Ads in Business Manager
Creating custom audiences and running more detailed Ads using Pixel.
Communicating with customers
Social Media Manager, Publisher | eri — May 2021 – Sep 2021
• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as Facebook and Instagram, adapting content to suit different channels
• Oversee, plan and deliver content across different platforms using scheduling tools
• Develop, launch and manage new competitions and campaigns that promotes brand
• Performing research on current benchmark trends and audience preferences
• Designing and implementing social media strategy to align with business goals
• Create and Manage Ads in Business Manager
• Creating custom audiences and running more detailed Ads using Pixel.
Assistant to the Business Development Manager | Nestle — Jul 2019 – Jul 2020
Responsible for weekly analytical reports.
Responsible for marketing activities.
Initiating and managing new projects.
Engaging in monthly and quarterly target planning.
Analyzing product stocks.
Coordinating with supply chain.
Coordinating with financial department.
Managing Promo activities.
Negotiating with distributor.
Managing of POSM material orders and launches.
Negotiating with different suppliers.
Project manager, Training and Consulting company | QBQ — Aug 2018 – Oct 2018
Sales, Marketing - Responsible for achievement monthly sales plan.
Creating customer's database.
Responsible for planning and prioritizing of meetings.
Negotiation with customers.
Responsible for making individual offers.
Establish and maintain strong, effective relationship with key customers.
Management of new projects
Electrical Technician — Apr 2014 – May 2017
Responsible for the installation of electrical control panels, wiring devices.
Reading blueprints and technical diagrams to determine the placement of outlets and fixtures
Installing wiring, outlets, and controls
Maintenance of electrical systems
Inspecting transformers and circuit breakers to ensure they are up to code
Identifying electrical problems using specialized tools like voltmeters, cable testers, thermal scanners, and ammeters
Repairing and replacing wiring and equipment using hand and power tools such as screwdrivers, saws, drills, wire strippers, and conduit breakers
Directing and training fellow workers to install, maintain, and repair wiring and systems
Following state and local building regulations



