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Talent-1293

Talent-1293

Lasha

Email Marketing Specialist

Senior

Georgia

Languages
Skills

Book this talent

Connect with talent in 24 hours qualified by our recruitment team

Freelance

hour

€ 47

Not available

Salary

€ 4600

month

EOR / Payroll from

€ 199 month

Recruitment fee

1x salary

Professional Summary

Lasha  is an Email Marketing Manager with 4+ years of experience, primarily in e-commerce and lifecycle email marketing for international brands. He has strong hands-on experience with Klaviyo (4+ years) and ActiveCampaign, building automations, campaigns, and segmentation strategies. Previously, he worked as an Email Marketer at Social Boost, a global marketing agency, and later as an E-commerce Brand Manager at Megubari, managing multiple brands across the US, UK, Australia, and Europe. In this role, email marketing contributed 35–40% of total revenue, and campaign optimizations led to 2× revenue growth during Amazon Prime Day. Currently, Lasha works as a Marketing Manager at a B2B brokerage, where email is sales-driven. He is now seeking to return to e-commerce-focused email marketing, where his strengths in automation, testing, and data-driven optimization are best utilized.

Video of Talent

Portfolio

Education


MA — The University of Georgia

Business Administration And Management ;


Bachelor of Engineering — The University of Georgia


Electric And Computer Engineering


Certifications and Trainings

Experience

eCommerce Brand Manager | Megobari — Jul 2023 – Dec 2024



  • Developing and executing a comprehensive brand strategy, including brand Effective Time Management positioning, messaging, and visual identity; Critical thinking and problem 

  • Monitoring and analyzing daily key performance indicators (KPIs) such as conversion solving rate (CR%), average order value (AOV), and subscription rate; Adaptability 

  • Identifying trends, insights, and opportunities for optimization to enhance overall e-commerce performance; Decision Making 

  •  Ensuring proper spending allocation across various advertising channels (e.g., Meta, Ability to Multitask Google) to maximize return on ad spend (ROAS);

  • Identifying areas of improvement and implementing strategies to optimize profitability Ability to Work Under and cost-effectiveness; Pressure 

  • Implementing improvements to enhance email marketing effectiveness and customer Ability to Work in a Team engagement;

  • Monitoring KPIs and sales numbers from live chats and ensuring timely and effective Self-motivation customer communication; Leadership and Teamwork 

  • Monitoring keyword rankings and implement strategies to improve organic search visibility; Strategic planning 

  • Coordinating A/B tests for website elements, advertising campaigns, email marketing, Communication Skills and inventory management;

  • Planning inventory requirements in advance to prevent stock-outs and optimize Creativity fulfillment processes;


Email Marketer | Social Boost — May 2022 – Jul 2023


  • Monitoring fulfillment processes and associated costs, ensuring timely and cost-effective order fulfillment. 

  • Creating sign-up forms for a web page;

  • Creating Lead Magnets; Social Media Management 

  • Creating different types of flows; Amazon KDP 

  • Monitoring and analyzing flows and sign-up forms Managing Skills Affiliate Marketing Manager, Social Boost

  • Searching and identifying potential affiliates/influencers; English Recognizing potential partners among clients;

  • Performing various marketing activities;  

  •  Developing strategy and defining KPIs;

  • Writing a copy or preparing creative briefs for the content team;

  • Working closely with a graphic designer; 

  • Monitoring competitors' affiliate campaigns and promotions

  • Keeping affiliates up to date on program and product enhancements;

  • Ongoing communication with partners (replying to e-mails, follow-ups);


Digital Marketer | Pinikoni — Aug 2021 – Aug 2021


  • Manage the day-to-day handling of all social media channels such as Facebook and Instagram, adapting content to suit different channels

  • Oversee, plan and deliver content across different platforms using scheduling tools

  • Develop, launch and manage new competitions and campaigns that promotes brand

  • Performing research on current benchmark trends and audience preferences

  • Designing and implementing social media strategy to align with business goals

  • Create and Manage Ads in Business Manager

  • Creating custom audiences and running more detailed Ads using Pixel.

  • Communicating with customers



Social Media Manager, Publisher | eri — May 2021 – Sep 2021


• Develop creative and engaging social media strategies

• Manage the day-to-day handling of all social media channels such as Facebook and Instagram, adapting content to suit different channels

• Oversee, plan and deliver content across different platforms using scheduling tools

• Develop, launch and manage new competitions and campaigns that promotes brand

• Performing research on current benchmark trends and audience preferences

• Designing and implementing social media strategy to align with business goals

• Create and Manage Ads in Business Manager

• Creating custom audiences and running more detailed Ads using Pixel.




Assistant to the Business Development Manager | Nestle — Jul 2019 – Jul 2020


  • Responsible for weekly analytical reports.

  • Responsible for marketing activities.

  • Initiating and managing new projects.

  •  Engaging in monthly and quarterly target planning.

  • Analyzing product stocks.

  • Coordinating with supply chain.

  • Coordinating with financial department.

  • Managing Promo activities.

  • Negotiating with distributor.

  • Managing of POSM material orders and launches.

  • Negotiating with different suppliers.




Project manager, Training and Consulting company | QBQ — Aug 2018 – Oct 2018


  • Sales, Marketing - Responsible for achievement monthly sales plan.

  • Creating customer's database.

  • Responsible for planning and prioritizing of meetings.

  • Negotiation with customers.

  • Responsible for making individual offers.

  • Establish and maintain strong, effective relationship with key customers.

  • Management of new projects



Electrical Technician — Apr 2014 – May 2017



  • Responsible for the installation of electrical control panels, wiring devices.

  • Reading blueprints and technical diagrams to determine the placement of outlets and fixtures

  • Installing wiring, outlets, and controls

  • Maintenance of electrical systems

  • Inspecting transformers and circuit breakers to ensure they are up to code

  • Identifying electrical problems using specialized tools like voltmeters, cable testers, thermal scanners, and ammeters

  • Repairing and replacing wiring and equipment using hand and power tools such as screwdrivers, saws, drills, wire strippers, and conduit breakers

  • Directing and training fellow workers to install, maintain, and repair wiring and systems

  • Following state and local building regulations

Projects

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