Digital Marketing Specialist

Candidate is a Senior Digital Marketing Specialist with over 6 years of experience specializing in performance marketing, paid media strategy, and e-commerce growth across retail and software development industries. Skilled in managing high-budget advertising campaigns across Google Ads, Meta, TikTok, Pinterest, and Snapchat, with a proven ability to exceed ROAS targets in multi-regional markets including the U.S., Turkey, and the Baltic States. Proficient in email marketing automation using Klaviyo and experienced in segmentation, flows, and campaign optimization. Strong knowledge of e-commerce platforms such as Shopify, with additional expertise in analytics tools like Google Analytics, Adjust, Firebase, and TripleWhale. Adept at implementing push and pop-up automation strategies to drive customer engagement, with a consistent track record of scaling digital sales performance and customer retention.

Istanbul University / Public Relations, Advertising, and Applied Communication

2014 - 2017

Istanbul University / Russian Language and Literature

2012 - 2017

Senior Digital Marketing Specialist

Industry: Retail

May 2022 – Present

• Managing and optimizing paid campaigns across multiple ad platforms with a monthly budget over $350K

• Developing email campaigns via Klaviyo, including segmentation strategies

• Using analytics tools for performance tracking and campaign adjustments

• Focusing on customer acquisition, retention, and ROAS optimization in U.S., Turkish, and Baltic States markets

• Implementing push and pop-up automations to increase engagement

• Driving ROI and exceeding ROAS goals through digital sales optimization

Digital Marketing Specialist

Industry: Software Development

Nov 2021 – May 202

• Managed performance marketing campaigns

• Optimized advertising spend for increased ROAS

• Developed and executed retention strategies

Digital Marketing Specialist

Industry: Retail

Jun 2018 – Oct 202

• Executed paid advertising campaigns for multiple fashion brands

• Managed cross-platform marketing in TR, RU, UA, PL, SK markets

• Developed email and automation flows to boost engagement

• Handled affiliate and programmatic advertising initiatives

Marketing Communications Intern

Industry: Banking

Jan 2017 – Dec 2018

• Supported digital marketing and communications initiatives

• Assisted in campaign planning and execution