Content Creator

Candidate has built a robust career in content creation, social media management, and editing, starting in 2019 as a social media manager and progressing to roles with greater responsibilities. Initially managing content across multiple social platforms, they later transitioned into content management and creation for international brands. At a UK-based company, candidate excelled as a content creator and manager, eventually becoming the head of the content team, supervising a team of six colleagues. They crafted engaging content aligned with client objectives and brand image, showcasing leadership and strategic content development skills. In subsequent roles, candidate continued to excel as a content manager and creator, overseeing the entire content creation process and ensuring high-quality deliverables. They are proficient in using professional tools like Adobe Premiere Pro and After Effects for video editing, demonstrating expertise in creating various types of content for platforms such as LinkedIn, Facebook, Instagram, TikTok, YouTube, Pinterest, and Quora. Their journalism background adds depth to their multimedia production abilities, and they have experience creating copies for Georgian and British companies.

Free University of Tbilisi / Bachelor’s degree - Governance and Social Sciences

2015 - 2021

Marketing Content Manager

Industry: Real Estate

Jul 2023 - Present

Tbilisi, Georgia

• Develop and implement a content strategy aligned with organizational goals. Define target audience, determine content type/format, set goals, and create a plan for creation and distribution.

• Collaborate with Creative agency to produce high-quality content. Assign tasks, review and edit content, provide feedback, and ensure that the content meets the organization's standards.

• Establish editorial calendars and content schedules to ensure a consistent flow of content.

• Determine the appropriate channels and platforms to distribute content, such as websites, social media, email newsletters, or other digital platforms.

• Track and analyze content metrics, such as website traffic, engagement rates, conversions, and user feedback.

Content Marketing Lecturer

Industry: Education

Feb 2023 - Present

Tbilisi, Georgia

• I am leading a comprehensive content marketing course on the upcoming online learning platform. 

• Learn how to create captivating content for TikTok, LinkedIn, Facebook, Instagram, YouTube, and Twitter.

Head of Content Team

Industry: Advertising Services

Jul 2022 - Aug 2023

Tbilisi, Georgia

• Lead a diverse team of 7 content creators, generating a portfolio and managing an average of 25+ Monthly Content Clients

• Designed and implemented a content strategy for our main brand that boosted client engagement by 230% and increased lead generation by 35%

• Working for international brands from the USA and UK Markets

• Created content for channels such as Meta, Linkedin, Google, Pinterest, Youtube, Tiktok, Programmatics, etc.

Content Manager

Industry: Advertising Services

Feb 2022 - Aug 2023

Tbilisi, Georgia

• Develop and implement a content strategy aligned with organizational goals.

• Define target audience, determine content type/format, set goals, and create a plan for creation and distribution.

• Collaborate with content creators to produce high-quality content.

• Assign tasks, review and edit content, provide feedback.

• Establish editorial calendars and content schedules for a consistent flow of content

• Determine the appropriate channels and platforms to distribute content

• Track and analyze content metrics, such as website traffic, engagement rates,  convesions, and user feedback.

Content Manager / Account Manager

Industry: Advertising Services

Jun 2019 - Nov 2021

Tbilisi, Georgia

• Clients: Glovo , W2, White Powder, X2, Nabeghlavi, Kutaisi Airport, Mestia Airport, Thermoindustria, Heidelberg Cement Georgia, Kärcher, SEU University, Barambo, LISI Green Town, Kokhta-Mitarbi Resort and many others.

Journalist

Industry: Media Production

Nov 2018 - Mar 2019

Tbilisi, Georgia

• Researching, investigating, and gathering news stories for both the morning and afternoon shows.

• Conducting engaging and insightful interviews with a variety of individuals, including experts, thought leaders, and relevant sources.

• Identifying and reaching out to interesting people to feature in the shows, ensuring a fresh and captivating lineup of guests.

• Shooting high-quality videos of interviews, events, and on-location segments, capturing compelling visuals and moments.

• Participating in the editing process, selecting the best footage, and crafting a cohesive and visually appealing final product for the show.

• Collaborating with producers, camera operators, and other team members to ensure smooth production and seamless integration of video content.

Journalist 

Industry: Broadcast Media Production and Distribution

Sep 2017 - Nov 2018

Tbilisi, Georgia