Performance Marketing Manager

The candidate has a robust background in page content development, SEO, and keyword management. Has experience analyzing web pages, managing keywords, and generating detailed reports. The work includes creating advertisements and establishing brand identity, particularly in the context of a startup. Involved in software production for logistics, fostering community engagement, and setting and tracking KPIs, particularly on Facebook. In the role at an asset management company, the focus was on website optimization, advertising, keyword analysis, and leveraging platforms like Facebook and LinkedIn for marketing purposes. Advertised on Google Ads, LinkedIn, Twitter, and META, demonstrating versatility across various ad platforms. Expertise extends to app marketing, app store optimization, retention campaigns, and managing social media ads on Facebook, Instagram, and TikTok. Skilled in budget optimization and PPC ad creation, showcasing a comprehensive understanding of digital marketing strategies and tools.

Anadolu University / Associate of Science, Sociology

2014 - 2018

Izmir University of Economics / BBA ,Public Relations & Advertising 

2011 - 2016

Senior Marketing Specialist 

Industry: Software Development

Nov 2022 - Present

• Reducing costs per click by 40% by making changes to the budget and targeting while improving ad continuity.

• Managing both organic and paid methods to increase visibility and downloads of a new-to-market app, while analyzing and optimizing data. In this way, 20K downloads were achieved within 2 months

• Identifying target customers in different segments for new campaigns and creating their profiles in line with the targets

• After developing the personas, the ad improvements achieved a 52% boost in click-through rates. In order to accomplish this goal, the organization aimed to achieve it.

Senior Marketing Specialist

Industry: IT Services and IT Consulting

Jun 2022 - Nov 2022

• As a result of analyzing the data from previous campaigns, Increased the lead generation rate of new campaigns by 23% while determining which channels and messages should be used for new campaigns

• Increased company visibility by 32%, by making changes to the budget while improving Google and LinkedIn ad continuity

• Created target audience personas for more accurate marketing campaigns in the target market.

Marketing Specialist 

Industry: Software Development

Aug 2020 - Jun 2022

• Identified the keyword groups as long-tail and short-tail while developing a content strategy, allowing for appropriate content planning. As a result, organic website traffic increased by 57% over the period of six months

• Implemented innovations on the landing pages to encourage users to spend more time, resulting in a 20% decrease in bounce rates

• Reducing costs per lead by 26% by making changes to the budget and targeting while improving ad continuity

• Increased sales profitability by 20% by negotiating sales margins while enhancing partner communication, 20% more revenue was generated from sales.

Marketing Specialist 

Industry: IT Services and IT Consulting

Feb 2019 - Mar 2020

• The time spent on the website increased by 60% with SEO adjustments performed to improve usability

• Implemented and supervised market research projects from start to finish with focus groups, surveys, and interviews

• The visual messaging were more user-centered due to briefs provided to the agencies, and targeted clickthrough rates for display advertising rose by 20%.

Marketing Specialist

Industry: Manufacturing

Aug 2017 - Jun 2018

• Identified appropriate marketing channels and target customers for campaigns

• Updated customer database and generated lists and counts for direct marketing projects

• Worked with technology start-up to identify and define a strong brand to take to customers, including values, purpose, visual identity, and target market.

Social Media Marketing Specialist 

Industry: Advertising Services

Nov 2016 - Aug 2017

• Developed and implemented crisis management strategies for social media to mitigate risks and maintain a positive brand image

• Managed paid social media advertising campaigns to reach and engage target audiences

• Boosted reach by creating digital content, managing schedules, maintaining social media accounts, and reporting analytics to measure engagement.