Amazon Ads Manager

Stepan  has around 2 years of experience in performance marketing, with a strong focus on Amazon PPC. From January to September 2024, he managed Amazon advertising campaigns for a health supplements brand, working mainly with Sponsored Products, as well as Sponsored Brands and Sponsored Display. His responsibilities included keyword research, bid strategy optimization, competitor analysis, and performance monitoring, using tools such as Helium 10. His strongest area is Sponsored Products. In addition to Amazon PPC, Stepan has experience as a Google PPC Specialist, working with e-commerce businesses targeting the US market (doors and windows sector). He has basic experience with A/B testing and provided optimization suggestions related to creatives and campaign structure.

Bachelor - Managment, Economics and Logistics

National Polytechnic University Of Armenia

Performance Marketing Manager | 375 Digital Marketing Agency — Apr 2024 – Feb 2026

• Planned, launched, and optimized performance-driven campaigns across Google Ads.

• Managed Local Service Ads (LSA) accounts, increasing visibility and lead generation for legal and home service businesses.

• Implemented and troubleshot GA4 and Google Tag Manager (GTM) setups to ensure accurate conversion tracking.

• Conducted keyword research, competitor analysis, and performance audits using SEMrush and analytics tools.

• Performed UX and CRO reviews of landing pages to improve conversion rates and reduce cost per lead.

• Collaborated with clients across e-commerce, legal, medical, beauty, and construction industries.

• Applied Product Thinking and Agile methodologies to campaign planning and testing to enhance efficiency and structure.

• Tools: Google Ads, GA4, GTM, SEMrush, Miro, Asana, ClickUp, CallRail, Basic Excel.

Amazon Advertising Manager | FabLab Supplement Brand — Jan 2024 – Sep 2024

• Managed Amazon Ads campaigns including keyword research, targeting, and search term analysis.

• Optimized ACoS, budgets, and bidding strategies to improve profitability.

• Conducted A/B testing and product listing optimization to enhance visibility and conversions.

• Monitored competitors and marketplace trends to adjust strategy.

• Implemented and managed Google Merchant Center (GMC), GA4, and GTM tracking setups.

• Performed basic web audits and UX optimization to improve performance.

• Tools: Amazon Seller Central, Helium 10, Google Keyword Planner, SEMrush, Google Merchant Center, GA4, GTM, Excel.