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TALENT-77989
Dila
Growth Marketing Manager
Senior
Turkey
Professional Summary
Candidate is a Senior Product Marketing Manager with over 7 years of experience specializing in B2B SaaS marketing across industries including MarTech, AdTech, eCommerce, EdTech, and productivity tools. Demonstrated expertise in leading go-to-market strategies, driving product adoption, and crafting value propositions through ICP research, competitive analysis, and cross-functional collaboration. Skilled in CRM and lifecycle marketing, high-volume email platform migrations, and developer marketing programs, with a strong track record of supporting PLG and enterprise growth initiatives. Experienced in performance analysis, win-loss research, and sales enablement to inform strategic decisions and optimize messaging. Proficient in tools such as HubSpot, Salesforce, Mixpanel, Tableau, Amplitude, and Google Analytics, with fluency in English, German, and Turkish and a global approach to marketing execution.
Video of Talent
Portfolio
Education
University of Vienna / Lisans DerecesiLisans Derecesi
2011 - 2017
Certifications and Trainings
Web 3 101 – MetaMask – 2024
Certified Product Marketing Manager (CPMM) – LinkedIn – 2023
HubSpot Inbound Marketing Certification – HubSpot Academy – 2021
PwC UK Scale Up Programme for Retail – PwC UK – 2020
Sales Enablement – Sales Impact Academy – 2020
Language Certificate English C1 Level – University of Vienna – 2016
Beginner Spanish A1 Level – Vamos Academy Argentina – 2016
Sprachzertifikat für Deutsch B2 – University of Vienna – 2012
Differentiation Fundamentals – Exit Five
The Shortcut – Agorapulse
Experience
Senior Product Marketing Manager
Industry: Design
Apr 2024 – Present
Leading email platform migration for 8 million monthly subscriptions, managing list warm-up and content creation.
Initiating developer marketing programs aligned with development team releases.
Conceptualizing and managing high-traffic landing pages for AI-powered product launches.
Overseeing localization projects for German-language digital assets.
Product Marketing Manager
Industry: Undisclosed
Oct 2022 – Sept 2023
Built C-level relationships to define messaging through ICP research and competitive analysis.
Developed positioning for enterprise headless commerce solutions.
Presented product updates at large company-wide events.
Collaborated cross-functionally on website refresh and created diverse marketing content.
Senior Product Marketing Manager
Industry: Software Development
Jun 2022 – Oct 2022
Revamped product launch processes, increasing feature adoption by 18%.
Led customer marketing initiatives on review platforms and supported demand gen and PR.
Conducted market and user research to build messaging matrices.
Executed win-loss analysis and created various sales and marketing assets.
Senior Product Marketing Manager
Industry: Software Development
Apr 2021 – Jun 2022
Led GTM strategy and quarterly budget management for adtech product.
Launched a new e-commerce marketplace product, including competitor analysis.
Directed content creation and website development from scratch.
Hired and led a junior team, setting KPIs and reporting to executives.
Marketing Specialist
Industry: Software Development
Jan 2020 – Mar 2021
Coordinated marketing strategy, CRM, and tech stack implementation.
Liaised with external stakeholders for content publication and partnerships.
Launched initial social media and thought leadership campaigns.
Managed webinar campaigns targeting executive-level audiences.
Marketing Specialist
Industry: Undisclosed
Mar 2019 – Jun 2022
Ensured successful product launches through cross-team collaboration.
Led content creation across multiple formats and marketing channels.
Developed GTM strategies and target region identification through market research.
Managed third-party agencies and freelancers.
Intern – Ecommerce Product Management
Industry: Technology, Information and Internet
Jul 2017 – Sept 2017
Collaborated on guided selling strategies and localized content creation.
Enhanced customer experience through SaaS product improvements.
Intern – Marketing
Industry: Technology, Information and Internet
Oct 2016 – Jan 2017
Managed advertising products and global social media channels.
Developed bilingual marketing materials and awareness campaigns.
