Marketing Manager

Experience

MARKETING SPECIALIST, Foreign Trade Specialist — Jan 2025 – Present

• Managed monthly PPC budgets of $30K–$40K across multiple brands, optimizing campaigns to drive growth and profitability.

• Conducted in-depth market research across global marketplaces including Amazon, Ozon, Noon, Zalando, and regional EU, UK, Russian, and Gulf markets.

• Prepared comprehensive market research and feasibility reports covering costs, profitability, and market entry strategies.

• Supported international expansion planning by evaluating platforms, demand trends, and go-to-market strategies for target regions.

• Founded and scaled a private label brand focused on automotive accessories and textile products.

• Led product design, supplier negotiations, logistics coordination, and content creation for marketplace and external marketing channels.

• Managed Amazon Seller Central operations including listing creation, inventory management, and account health monitoring.

• Directed influencer outreach initiatives and brand strategy development for both B2C and wholesale growth.

• Implemented data-driven growth strategies using tools such as Helium 10, Jungle Scout, Emparazon, Keepa, and Brand Analytics.

• Delivered performance reporting and strategic insights to support continuous brand and revenue growth.

MARKETING SPECIALIST | Lilax — Jan 2023 – Jan 2024

• Managed Amazon marketplace operations including product research, listing optimization, keyword strategy, and PPC campaign execution.

• Conducted ongoing performance monitoring and optimization to improve product ranking and sales.

• Utilized tools such as Helium 10, Jungle Scout, Emparazon, Keepa, and Brand Analytics for research and performance analysis.

• Prepared data-driven reports and strategic recommendations to support brand growth.

• Executed keyword research and SEO optimization to enhance visibility and conversions.

MARKETING SPECIALIST — Jan 2022 – Jan 2023

• Managed full-cycle Amazon operations including listing creation, SEO optimization, PPC strategy, and logistics coordination.

• Produced high-converting visual content including product photos, videos, A+ content, and advertising creatives.

• Ensured brand consistency and optimized listing visuals to improve engagement and conversions.

• Coordinated inventory and operational workflows to support marketplace performance.

E-COMMERCE CONSULTANT — Jan 2021 – Jan 2022

• Prepared product research and competitor analysis reports for small and growing e-commerce businesses.

• Supported listing setup, keyword planning, and advertising strategy development for marketplace launches.

• Provided strategic recommendations based on market trends, pricing, and demand analysis.