SEO Specialist

Candidate is an SEO Specialist with over 4 years of experience specializing in search engine optimization, link building, and digital performance strategy across multiple industries, including e-commerce, SaaS, and publishing. Proven expertise in developing and executing end-to-end SEO strategies, including keyword research, technical audits, on-page optimization, and high-quality backlink acquisition. Skilled in managing complex SEO projects for international markets, with a strong portfolio of work supporting high-traffic websites and increasing organic visibility. Proficient in industry-standard tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, and Google Search Console. Experienced in outreach automation using platforms like Saleshandy, and adept at interpreting data-driven insights to inform content development and link strategies. Background includes successful collaboration with cross-functional teams, supporting content and technical implementation while maintaining SEO best practices. Demonstrated ability to lead initiatives that drive growth, enhance site performance, and expand digital reach.

Armenian State University of Economics / Master's degree, Information Technology

2021 - 2023

Armenian State University of Economics / Bachelor's degree, Management

2015 - 2019

SEO and Link Building Specialist

Industry: Marketing Services

Feb 2024 – Present

• Conducting keyword research.

• Developing and executing content strategy.

• Performing off-page optimization.

• Analyzing competitors and identifying opportunities.

• Staying updated with SEO trends and algorithm changes.

• Creating and delivering performance reports.

• Communicating and collaborating with internal teams.

• Building outreach and developing relationships for link opportunities.

Search Engine Optimization Specialist

Industry: Freelance

Feb 2024 – Jan 2025

SEO & Link Building Specialist

Industry: Technology, Information and Internet

Mar 2023 – Dec 2023

• Conducted keyword research to identify relevant and high-traffic keywords for the website’s content.

• Analyzed keyword competitiveness and prioritized target keywords.

• Developed and executed a content strategy that focused on creating high-quality, informative, and engaging content.

• Ensured content was optimized for SEO and included relevant keywords.

• Built high-quality backlinks from authoritative and relevant websites to improve the website’s authority.

• Monitored and disavowed low-quality or harmful backlinks.

• Analyzed competitors’ websites and strategies to identify opportunities and areas for improvement.

• Used SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz to track website performance and make data-driven decisions.

• Monitored key performance indicators (KPIs) like organic traffic, rankings, click-through rates, and conversion rates.

• Collaborated with content creators, web developers, and other teams to ensure SEO best practices were followed throughout the website.

• Engaged in outreach efforts to establish relationships with other website owners and secured opportunities for guest posting and link placement.

Search Engine Optimization Specialist

Industry: Marketing Services

Mar 2022 – Mar 2023

• Managed various projects in the field of SEO (from individual projects to full project management) in the regions of the USA, Canada, Armenia and others.

Search Engine Optimization Specialist (Internship)

Industry: Marketing Services

Jan 2022 – Mar 2022

Sales Operations Analyst

Industry: Retail

Sep 2021 – Mar 2022

• Analyzed sales data to predict demand for books and developed short-term and long-term growth strategies.

• Collaborated with cross-functional teams to gather and analyze data on sales trends, customer behavior, and market conditions to make informed decisions about inventory management, pricing, and product development.

• Managed relationships with publishers and authors to negotiate pricing and arranged for timely deliveries of new releases.

• Updated the store's inventory management system (1C) with information about new and old products.

• Monitored the representation of the assortment in the stores to ensure that the products were presented in a visually appealing and organized manner.

Customer Relationship Management (CRM)

Industry: Renewable Energy Semiconductor Manufacturing

Aug 2019 – Sep 2021

• Provided customer support via telephone, e-mail, or in person.

• Informed customers about products and services.

• Responded to customer questions.

• Resolved customer complaints.

• Suggested solutions for common problems.

• Prepared documents and reports.

• Updated customer database.

• Trained new customer service agents.

• Collaborated with the management team.

• Improved overall customer satisfaction.