Growth Marker

Candidate is a Senior Product Marketing Manager with over 7 years of experience specializing in B2B SaaS marketing across industries including MarTech, AdTech, eCommerce, EdTech, and productivity tools. Demonstrated expertise in leading go-to-market strategies, driving product adoption, and crafting value propositions through ICP research, competitive analysis, and cross-functional collaboration. Skilled in CRM and lifecycle marketing, high-volume email platform migrations, and developer marketing programs, with a strong track record of supporting PLG and enterprise growth initiatives. Experienced in performance analysis, win-loss research, and sales enablement to inform strategic decisions and optimize messaging. Proficient in tools such as HubSpot, Salesforce, Mixpanel, Tableau, Amplitude, and Google Analytics, with fluency in English, German, and Turkish and a global approach to marketing execution.

University of Vienna / Lisans DerecesiLisans Derecesi

2011 - 2017

Senior Product Marketing Manager

Industry: Design

Apr 2024 – Present

• Leading email platform migration for 8 million monthly subscriptions, managing list warm-up and content creation.

• Initiating developer marketing programs aligned with development team releases.

• Conceptualizing and managing high-traffic landing pages for AI-powered product launches.

• Overseeing localization projects for German-language digital assets.

Product Marketing Manager

Industry: Undisclosed

Oct 2022 – Sept 2023

• Built C-level relationships to define messaging through ICP research and competitive analysis.

• Developed positioning for enterprise headless commerce solutions.

• Presented product updates at large company-wide events.

• Collaborated cross-functionally on website refresh and created diverse marketing content.

Senior Product Marketing Manager

Industry: Software Development

Jun 2022 – Oct 2022

• Revamped product launch processes, increasing feature adoption by 18%.

• Led customer marketing initiatives on review platforms and supported demand gen and PR.

• Conducted market and user research to build messaging matrices.

• Executed win-loss analysis and created various sales and marketing assets.

Senior Product Marketing Manager

Industry: Software Development

Apr 2021 – Jun 2022

• Led GTM strategy and quarterly budget management for adtech product.

• Launched a new e-commerce marketplace product, including competitor analysis.

• Directed content creation and website development from scratch.

• Hired and led a junior team, setting KPIs and reporting to executives.

Marketing Specialist

Industry: Software Development

Jan 2020 – Mar 2021

• Coordinated marketing strategy, CRM, and tech stack implementation.

• Liaised with external stakeholders for content publication and partnerships.

• Launched initial social media and thought leadership campaigns.

• Managed webinar campaigns targeting executive-level audiences.

Marketing Specialist

Industry: Undisclosed

Mar 2019 – Jun 2022

• Ensured successful product launches through cross-team collaboration.

• Led content creation across multiple formats and marketing channels.

• Developed GTM strategies and target region identification through market research.

• Managed third-party agencies and freelancers.

Intern – Ecommerce Product Management

Industry: Technology, Information and Internet

Jul 2017 – Sept 2017

• Collaborated on guided selling strategies and localized content creation.

• Enhanced customer experience through SaaS product improvements.

Intern – Marketing

Industry: Technology, Information and Internet

Oct 2016 – Jan 2017

• Managed advertising products and global social media channels.

• Developed bilingual marketing materials and awareness campaigns.