Marketing Manager

Candidate is a Digital Marketing Specialist with over 10 years of experience specializing in performance marketing, digital strategy, and data-driven campaign execution across industries such as crypto, gambling, insurance, healthcare, and government. Proven expertise in SEO and SEM using tools like Ahrefs, Semrush, Google Analytics, Tag Manager, and Search Console. Experienced in leading cross-functional digital teams, managing CRM and retention strategies, and driving measurable results through multi-channel marketing initiatives. Skilled in campaign performance analysis, influencer and community marketing, and content ideation informed by consumer insights. Demonstrates strong international collaboration experience, having worked with teams across the US, Georgia, and the Philippines. Adept at technical documentation, BI tool implementation, and marketing consulting for startups, with a creative edge grounded in a background as a writer and producer.

Free University / Bachelor of Business Administration Markeng Faculty

2014

Digital Marketer

Industry: Insurance

Nov 2024 – Apr 2025

• Managing digital advertising campaigns and analyzing cross-platform marketing data

• Leading website and app-related projects

Marketing Consultant

Industry: Gaming

Jan 2022 – Jan 2025

• Developing influencer marketing, community strategies, and bounty campaigns

• Researching PR agencies for potential long-term partnerships

Chief Marketing Officer (CMO)

Industry: Gambling

Jan 2020 – Jan 2022

• Led marketing team to achieve digital revenue goals and optimized CRM campaigns

• Ensured effective planning and goal alignment across departments

• Co-led BI tool implementation with the technical team

Digital Data Analyst

Industry: Undisclosed

Jan 2018 – Jan 2020

• Developed and managed a reporting system for digital performance evaluation

Head of Digital Marketing Team

Industry: Gambling

Jan 2017 – Jan 2018

• Led digital marketing strategy and campaigns for the Asian online gambling market

• Optimized CRM systems for customer acquisition and retention

Digital Marketing Manager

Industry: Gambling

Jan 2016 – Jan 2017

• Designed interactive banners and optimized digital campaigns

Head of Marketing Department

Industry: Government

Jan 2014 – Jan 2016

• Designed social outreach strategy for public programs

• Managed media procurement efforts