CONTRACTOR
EMPLOYEE
or
hour
€ 17
€ 2100
Not available
month
TALENT-76085
Anastasia
Digital Marketing Specialist
Georgia
Seniority
Senior
Language skills
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- EOR €199/month
English B2, German B2
$
€
Skills
Industry
Professional Summary
Candidate is a Digital Marketing Specialist with 6 years of experience specializing in performance marketing, data-driven strategy development, and multi-platform advertising management across IT consulting, SaaS, and e-commerce industries. Proven expertise in optimizing paid media campaigns, improving return on investment, and enhancing lead-generation efforts. Skilled in A/B testing strategies, PPC optimization, and audience segmentation to maximize engagement and conversion rates. Strong background in leveraging analytics tools to refine marketing funnels, improve cost-per-acquisition, and drive sustainable growth. Experienced in managing high-budget campaigns and collaborating with cross-functional teams to ensure strategic alignment with business objectives
Video of Talent
Portfolio
Education
Tbilisi State University / Master’s in Digital Marketing
2017 - 2019
Tbilisi State University / Bachelor's in Business Administration
2013 - 2017
Certifications and Trainings
Google Ads Certification – 2022
HubSpot Digital Marketing Certificate – 2021
Experience
Digital Marketing Specialist
Industry: IT Consulting & SaaS
Apr 2023 - Present
Managing PPC campaigns across Google, Facebook, and LinkedIn, reducing cost-per-acquisition by 35%.
Developing A/B testing strategies to optimize ad creatives and improve conversion rates.
Collaborating with IT consultants to refine marketing funnels and increase client acquisition.
Designing lead-generation campaigns that improved sign-up rates by 50%.
Performance Marketing Manager
Industry: Financial Services IT
Jan 2021 - Mar 2023
Managed high-budget digital campaigns for fintech clients, increasing customer acquisition by 40%.
Conducted market research to adjust ad targeting and bidding strategies.
Automated reporting processes, reducing analysis time by 60%.
Worked closely with developers to optimize landing pages for better lead conversion.
Senior PPC Specialist
Industry: Healthcare IT Solutions
May 2019 - Dec 2020
Led paid search strategies for healthcare IT clients, improving lead quality.
Designed retargeting campaigns that increased returning user engagement.
Integrated data from CRM systems to refine ad audience segmentation.
Trained junior marketers on paid media strategies and campaign execution.
Digital Marketing Coordinator
Industry: E-commerce & Retail
Aug 2018 - Apr 2019
Coordinated social media campaigns to enhance brand visibility and drive traffic.
Managed email marketing campaigns, improving open rates by 20%.
Analyzed website traffic and user behavior to optimize content and ad targeting.