Professional Summary

Candidate is a Digital Marketing Specialist with 6 years of experience specializing in performance marketing, data-driven strategy development, and multi-platform advertising management across IT consulting, SaaS, and e-commerce industries. Proven expertise in optimizing paid media campaigns, improving return on investment, and enhancing lead-generation efforts. Skilled in A/B testing strategies, PPC optimization, and audience segmentation to maximize engagement and conversion rates. Strong background in leveraging analytics tools to refine marketing funnels, improve cost-per-acquisition, and drive sustainable growth. Experienced in managing high-budget campaigns and collaborating with cross-functional teams to ensure strategic alignment with business objectives

Video of Talent

Portfolio

Education

Tbilisi State University / Master’s in Digital Marketing
2017 - 2019
Tbilisi State University / Bachelor's in Business Administration
2013 - 2017

Certifications and Trainings

Google Ads Certification – 2022
HubSpot Digital Marketing Certificate – 2021

Experience

Digital Marketing Specialist
Industry: IT Consulting & SaaS
Apr 2023 - Present

Managing PPC campaigns across Google, Facebook, and LinkedIn, reducing cost-per-acquisition by 35%.
Developing A/B testing strategies to optimize ad creatives and improve conversion rates.
Collaborating with IT consultants to refine marketing funnels and increase client acquisition.
Designing lead-generation campaigns that improved sign-up rates by 50%.

Performance Marketing Manager
Industry: Financial Services IT
Jan 2021 - Mar 2023

Managed high-budget digital campaigns for fintech clients, increasing customer acquisition by 40%.
Conducted market research to adjust ad targeting and bidding strategies.
Automated reporting processes, reducing analysis time by 60%.
Worked closely with developers to optimize landing pages for better lead conversion.

Senior PPC Specialist
Industry: Healthcare IT Solutions
May 2019 - Dec 2020

Led paid search strategies for healthcare IT clients, improving lead quality.
Designed retargeting campaigns that increased returning user engagement.
Integrated data from CRM systems to refine ad audience segmentation.
Trained junior marketers on paid media strategies and campaign execution.

Digital Marketing Coordinator
Industry: E-commerce & Retail
Aug 2018 - Apr 2019

Coordinated social media campaigns to enhance brand visibility and drive traffic.
Managed email marketing campaigns, improving open rates by 20%.
Analyzed website traffic and user behavior to optimize content and ad targeting.