Professional Summary
Candidate is a Social Media Manager with 5 years of experience specializing in social media strategy, content creation, and audience engagement across multiple industries, including digital marketing, branding, and advertising. Proven expertise in managing multi-channel social media campaigns, optimizing paid social media ads, and enhancing brand visibility through influencer collaborations. Skilled in developing data-driven content strategies, conducting market research for refined brand positioning, and executing viral content strategies to drive organic reach. Experienced with social media management tools such as Hootsuite and Sprout Social, and proficient in analyzing campaign performance to continuously improve engagement and conversions. Strong background in community management, including crisis communication and brand reputation maintenance, and adept at designing interactive campaigns to foster audience participation
Video of Talent
Portfolio
Education
Armenian State University of Economics / Bachelor's Degree, Marketing
2013 - 2017
Certifications and Trainings
Experience
Social Media Manager
Industry: Advertising Agency
Jan 2023 - Present
Managing multi-channel social media campaigns that increased engagement rates by 50%.
Developing data-driven content strategies tailored for various platforms.
Leading collaborations with influencers and brand ambassadors to enhance online reach.
Social Media Strategist
Industry: Digital Marketing Firm
Mar 2020 - Dec 2022
Launched and optimized Facebook and Instagram ads, resulting in a 40% conversion increase.
Created viral content strategies that boosted organic reach across platforms.
Conducted market research to refine brand positioning and audience targeting.
Community Manager
Industry: Branding Agency
Aug 2019 - Feb 2020
Built and nurtured online communities, increasing brand engagement.
Managed crisis communication on social platforms to maintain brand reputation.
Designed interactive campaigns that encouraged audience participation.