Professional Summary

Candidate is a Copywriter and Social Media Manager with 4 years of experience specializing in digital marketing, content creation, and social media strategy across industries including marketing, sports, and technology. Proven expertise in developing and executing social media campaigns, creating copy, producing multimedia content including photography and video, and managing community engagement. Skilled in content calendar planning, client communication, and quality assurance, with experience in designing carousel mockups and using tools such as Adobe Photoshop, MS Office, and various social media platforms. Strong background in brand development, digital marketing strategy, and creative problem-solving.

Video of Talent

Portfolio

Education

Free University of Tbilisi / Bachelor of Business Administration - BBA, Marketing

2018 - 2022

Certifications and Trainings

Experience

Copywriter

Industry: Marketing & Advertising

Apr 2023 – Present

Creating copy for social media campaigns for major clients, including the Bank of Georgia.
Collaborating with designers to assign tasks, proofread and QA content.
Communicating with clients to ensure satisfaction, incorporating feedback, and finalizing approvals.
Publishing content across Facebook (Feed, Stories) and Instagram (Feed, Stories).
Designing and preparing carousel mockups.

Customer Feedback Manager

Industry: Marketing & Advertising

Jan 2022 – Present

Communicating directly with customers on behalf of clients.
Providing answers, resolving issues, or redirecting to appropriate resources.

Social Media Manager

Industry: Sports & Entertainment

Jan 2023 – Aug 2023

Managed social media presence and marketing for the academy founded by NBA champion Zaza Pachulia.
Created engaging content, wrote copy, and scheduled posts.
Captured and edited live photos and videos during games for digital channels.
Increased reach and engagement through content strategy.

Social Media Manager

Industry: Sports Technology

Jan 2023 – Aug 2023

Developed and published content for social media platforms.
Designed posts and stories using templates and Adobe Photoshop.
Captured and edited live videos and photos showcasing athlete training.

Projects

Project 1 – Social Media Campaign Copywriting

Created detailed briefs for designers and wrote engaging social media copy for multiple campaigns. Focused on crafting clear, persuasive messaging to enhance audience engagement and campaign results.

Project 2 – Influencer Campaigns

Developed content and copy for influencer-driven campaigns, coordinating with creative teams to produce visually appealing and engaging posts. Managed concept execution and maintained consistent messaging.

Project 3 – Video Content Creation

Shot, edited, and produced video content for digital platforms, including short-form videos for social media. Ensured high-quality visual storytelling to drive audience interaction.

Project 4 – Marketing & Sales Content

Produced social media posts and campaign content aimed at driving sales and promoting products. Collaborated with designers to ensure cohesive visual and textual messaging.

Project 5 – Content Strategy & Creative Direction

Provided creative direction for campaigns, including moodboards, references, and copy guidance. Oversaw content alignment with brand voice and campaign goals, ensuring consistency across all channels.