Professional Summary

Candidate is a Digital Marketing Specialist with over 5 years of experience specializing in performance marketing, digital strategy, and campaign optimization across industries including banking, IT services, advertising, and e-commerce. Skilled in planning and managing data-driven digital campaigns with a strong focus on lead generation, conversion rate optimization, and cross-platform consistency. Proficient in using analytical and marketing tools such as Google Analytics 4 (GA4), Looker Studio, SEMrush, Supermetrics, Google Tag Manager, Microsoft CRM, and WordPress. Experienced in managing paid media campaigns through platforms including Google Ads, Meta Ads, and LinkedIn Ads. Strong background in user segmentation, behavioral targeting, and performance analysis using KPIs like CPC, CTR, CPA, and ROAS. Demonstrated ability to collaborate with cross-functional teams on content creation, brand activations, and website optimization. Knowledgeable in Shopify website management and email marketing tools such as Mailchimp.

Video of Talent

Portfolio

Education

Free University of Tbilisi / Bachelor of Business Administration - BBA, Marketing

Sep 2015 - May 2019

Paris School of Business / Master's degree, Marketing strategy and Data analytics

Sep 2023 - May 2024

Certifications and Trainings

Experience

Performance Marketer

Industry: Banking

Jul 2024 – Present

Planning, executing, and optimizing paid digital campaigns to generate high-quality leads.
Monitoring and analyzing key performance metrics (CPC, CTR, CPA, ROAS, TOM, etc.) to continuously refine strategy.
Using audience insights and behavioral data to segment users and personalize campaign targeting.
Creating ad content aligned with brand voice, tailored to target audience behavior.
Ensuring consistent branding across all platforms through coordinated content and visuals.
Participating in content production, including photoshoots, events, and brand activations.

Digital Marketing Specialist

Industry: IT Services and IT Consulting

Jul 2022 – Jul 2024

Strategized and implemented effective growth marketing strategies for companies across diverse sectors (Hospitality, retail, e-commerce, HealthTech).
Utilized tracking tools and techniques, including Google Tag Manager, GA4, and data-driven approach to gain deep insights into user behavior.
Managed and optimized paid advertising campaigns across various platforms, including Google PPC and Facebook PPC.

Digital Media Planner & Advertiser

Industry: Advertising

Jul 2021 – Jul 2022

Planned and managed the most viral campaigns in Georgia across relevant channels.
Leveraged the power of paid advertising platforms, specifically Google PPC and Facebook PPC, to maximize visibility and engagement in key markets across 5+ industries.
Prepared and presented recommendations, reports, and findings from experimental data all the way up to the executive level.

Digital Marketing Manager

Industry: Advertising

Oct 2020 – Jul 2021

Created and managed all social media and Google Ads platforms (including Facebook, LinkedIn, Instagram, YouTube) and drove content creation for 10 companies.
Analyzed data to monitor revenue performance and uncover areas for improvement.
Executed content management, push notifications on websites, and helped with e-commerce content uploading.

Digital Communication Officer

Industry: Gambling

May 2019 – Mar 2020

Developed marketing automation project.
Pulled data to develop analytical skills in order to understand the different dynamics across the region (how to dissect data for relevancy).
Participated actively in different projects (SEO acceleration for example).
Grew within a supportive team.