Professional Summary

Candidate has extensive experience as a social media manager, content creator, and occasional copywriter. In these roles, the candidate has demonstrated the ability to craft engaging content and develop effective advertising strategies across multiple platforms. Expertise includes managing ad campaigns on Facebook and Instagram using Ads Manager, with a proven track record of successfully creating and optimizing advertisements to reach targeted audiences and achieve marketing goals. Additionally, the candidate is proficient in managing LinkedIn ad campaigns, leveraging the platform's professional network to enhance brand visibility and drive engagement. Familiarity with SEO principles further complements the skill set, enabling optimization of content for search engines and improvement of organic reach. Throughout the career, the candidate has consistently produced high-quality content that resonates with audiences and aligns with brand objectives. The ability to combine creative content creation with strategic advertising management makes the candidate a versatile and valuable asset in the digital marketing landscape. Whether crafting compelling social media posts, designing impactful ad campaigns, or writing persuasive copy, the candidate's diverse skill set ensures effective contributions to any marketing team.

Video of Talent

Portfolio

Education

International Black Sea University (IBSU) / Master's degree, Business Administration in Marketing

2022 - Present

Tbilisi State University / Bachelor's degree, Faculty of Social and Political Sciences

2018 - 2022

Certifications and Trainings

Creative Content & Social Media Copywriting / Smart Academy

2020 - 2021

Social Media Management / Smart Academy

2020

Experience

Social Media Manager & Content Creator

Industry: Advertising Services

May 2020 - Present

Within my role, I hold key responsibilities as a Content Creator and Social Media Manager, engaging in a diverse range of tasks, including:

Crafting innovative content
Developing digital strategies
Overseeing social media accounts (FB, IG, LinkedIn, etc.)
Actively engaging with clients and customers

Content Creator & Social Media Manager

Freelance

2021 - Present

In my role as a Freelance Content Creator and Social Media Manager, I thrive on crafting engaging content and tailored social media strategies for various projects.
This freelance opportunity allows me to apply my creative skills across diverse industries, amplifying brands' online presence and fostering audience engagement.

Senior Social Media Manager

Industry: Education Management

May 2023 - Aug 2023

Managing and executing the Digital Institute's social media strategy, resulting in enhanced brand exposure and engagement across numerous platforms.
Creating visually appealing and compelling content for various social media platforms such as Facebook, Instagram, and LinkedIn.
Creating and executing content schedules to ensure consistent and timely content delivery.
Working with cross-functional teams such as designers and advertisers to produce seamless and effective social media strategies.

Content Creator & Social Media Manager

Industry: Education Administration Programs

2020 - 2021

As part of the internship program, I maintained communication with the Academy and its associated phages, focusing on the development of a monthly content strategy.