Digital Marketing Specialist

Ahlem is a results-oriented performance marketer with 4 years of hands-on experience across SEO, media buying, and full-funnel digital campaigns. She’s worked in both B2B and B2C domains, with a strong focus on Meta, Google, Pinterest, and LinkedIn ads. In her latest agency role, she was the sole account executive managing up to 20 client portfolios monthly, independently handling budgets ranging from $2,000 to $300,000+. She is proficient in keyword planning, Google Tag Manager, GA4, and SEO audit tools such as SEMRush and Hrefs, along with recent adoption of AI-based ad performance tools like Heros/Hires. Ahlem also has e-commerce experience with Shopify and custom-built webstores, particularly for luxury and U.S. markets. With strong client communication in English and French, she has served international accounts directly, showing readiness to operate within client-facing strategic teams.

Freelance Digital Marketing Specialist — Jun 2025 – Present

• Managed paid and organic campaigns for clients in education, health tourism, and e-commerce

• Developed and executed multi-channel ad strategies (Meta Ads, Google Ads, TikTok Ads) focused on lead generation and ROAS growth

• Conducted SEO audits, keyword research, and content optimization to improve rankings

• Collaborated on high-converting landing pages and creatives to increase conversion rates

• Tracked performance using GA4, GTM, SEMrush, optimizing campaigns based on data insights

Digital Marketing Specialist — Nov 2024 – May 2025

• Executed end-to-end digital marketing campaigns aligned with client strategies

• Combined Google Ads and social media marketing to generate high-quality leads

• Applied SEO best practices across web, ads, and social channels

• Used data-driven analysis to optimize campaign performance and ROI

Performance Marketing Manager — Aug 2022 – Nov 2024

• Led digital campaigns in the health tourism sector, driving lead generation and brand growth

• Managed and optimized social media (especially Instagram) using analytics insights

• Evaluated sales team performance and customer interactions to improve conversion outcomes

• Created visual content (Adobe tools) for campaigns and social media

• Improved efficiency and revenue through continuous performance optimization

SEO Content Optimization Specialist — Mar 2021 – Jun 2022

• Optimized website and landing page content for SEO performance

• Conducted keyword research and on-page SEO improvements

• Increased organic traffic by 35% through structured content strategies

• Reduced bounce rate by 18% via improved content alignment and UX

• Used tools like SEMrush, GA4, Google Search Console, Yoast