Amazon Ads Manager

Soley has over 3 years of experience in digital marketing, with a strong focus on Amazon advertising. She has worked with major international brands such as L’Oréal France and Samsung, managing complex and high-volume Amazon advertising accounts. Her main strengths are in Sponsored Products and Sponsored Brands, with solid working experience in Amazon DSP. While working on Samsung accounts, she managed hundreds of campaigns across multiple product categories and used advanced performance data and AMC insights to guide optimization and media planning decisions. Soley has extensive experience with campaign optimization, budget management, and performance analysis, and regularly runs A/B tests on Sponsored Brand videos and creatives to improve engagement and conversion. She takes full ownership of performance, handling decision-making, continuous optimization, and close collaboration with both clients and internal teams. She is highly comfortable in client-facing communication, leading regular calls, delivering structured performance reports, and presenting quarterly strategies. She is fluent in English, French, and Turkish, and is motivated to grow in an international, global working environment.

Bachelor — Arts, France Translation and Interpretation

Hacettepe University

Senior Performance Marketing Executive — Apr 2025 – Present

• Leading multi-channel performance strategy for L'Oréal Turquie brands: NYX Professional Makeup, L'Oréal Paris Makeup, and Maybelline New York.

• Managing campaigns across META, TikTok, Pinterest, Snapchat, Google Ads, DV360, CM360, and Amazon DSP.

• Driving full-funnel media planning, budget allocation, and performance optimization across paid social, search, programmatic, and retail media ecosystems.

Performance Marketing Executive — Apr 2023 – Apr 2025

• Managed Amazon Ads accounts for L'Oréal France brands (Matrix and Redken).

• Led retail media campaigns for Samsung France (earbuds, smartwatches, PCs, tablets, smartphones, external/internal SSDs, memory cards) across Amazon Ads and Cdiscount.

• Executed Criteo and Cdiscount campaigns for Haier France.

• Supported One Team L'Oréal Turquie campaigns across META, TikTok, Pinterest, Snapchat, Google Ads, DV360, CM360, and Amazon DSP.

• Specialized in Retail Media strategy, Google Ads Editor, performance optimization, and cross-platform reporting.

Performance Marketing Intern — Feb 2023 – Apr 2023

• Managed Google Ads campaigns for UNHCR France and Ribambel France.

• Assisted in campaign setup, keyword research, performance tracking, and reporting.