Social Media Manager

Ani is a Social Media Manager with experience working in construction, interior design, architecture, and furniture industries. She is currently managing social media for a furniture brand (Komodo), handling promotion across Instagram, Facebook, TikTok, Telegram, and LinkedIn. She primarily uses Canva and CapCut for content creation and has recently integrated AI tools into her workflow. She also draws creative inspiration from curated Instagram content and Pinterest. Ani is comfortable working with adult content and understands the nature of the client’s industry. However, before committing to a full-time transition (after the initial part-time period), she would like to clarify workload, expectations, and daily responsibilities during the client interview stage.

Bachelor — IT manager

Yerevan University of Management and Information Technologies

SMM Manager - Dec 2025 – Present

• Manage and grow social media accounts across multiple platforms.

• Create engaging visual content using AI photo and video generation tools.

• Plan, launch, and optimize paid advertising campaigns through Ads Manager.

• Track campaign performance and analyze metrics to improve reach and engagement.

• Develop strategies to increase brand awareness and audience growth.

SMM Specialist - Dec 2024 – Nov 2025

• Managed daily social media operations and content planning.

• Produced visual and written content aligned with brand identity.

• Executed and optimized paid social media campaigns.

• Monitored analytics to improve engagement, reach, and conversion performance

SMM Specialist - Jan 2024 – Nov 2025

• Managed social media accounts and scheduled regular content publishing.

• Created marketing content to promote services and projects.

• Supported advertising campaigns and performance optimization.

• Analyzed social media insights to identify growth opportunities.