Copywriter

Leo is an experienced copywriter and content creator with a strong background in digital marketing, campaign storytelling and product-focused communication, including nearly five years at Salanta Sports delivering copy across email, SMS, social media, paid campaigns, landing pages, and UI for major brand and sub-brand initiatives. He also brings hands-on experience in video production, scriptwriting, YouTube content and creator-led campaigns, contributing to engaging video and UGC-style formats alongside written content. Combined with freelance work for app launches and cross-channel campaigns, he demonstrates the ability to craft original, audience-driven messaging and adapt tone and format across platforms to support both brand awareness and performance goals.

Bachelor Of Social Sciences 

Senior Copywriter/ UX writer — 2021 – Present

• Produced advertising copy across multiple channels including Facebook ads, SEM, landing pages, UI/UX content, email campaigns, and SMS marketing for 14 international markets.

• Contributed to full-cycle marketing campaigns, shaping brand storytelling and defining tone of voice across platforms.

Strategist/Social Media Manager

• Improved brand positioning across multiple companies through strategic planning and execution.

• Developed and implemented tailored marketing and social media strategies aligned with brand objectives.

• Managed and optimized social media pages, ensuring consistent brand voice, engagement growth, and performance improvement.

Scriptwriter —  2023-2024

• Generated creative concepts and developed script drafts for entertainment-focused video content across two YouTube channels.

• Edited and refined scripts to enhance storytelling quality and audience engagement.

Copywriter — 2022-2023

• Developed landing page copy and created advertising content for various social media platforms to support user acquisition and brand awareness.

Copywriter, Scriptwriter, Blogger 2019-2022

• Produced scripts for video production projects and later expanded responsibilities to include blog writing and social media copy for Facebook.

• Supported content strategy through engaging written materials aligned with brand voice and audience needs.

Copywriter, Scriptwriter, Blogger  2018-2019

• Wrote scripts for entertainment video content for Adjaranet.com’s social media channels.

• Authored film-related blog content for Cinemania.ge, increasing audience engagement and content reach.

Journalist — 2018

• Developed interview concepts and conducted interviews with Khan Academy users.

• Created compelling video content by transforming interviews into engaging narrative-driven stories.