Copywriter

Tina is a DTC commerce copywriter with 6 years of experience, strong English fluency and international experience creating high-performing short-form scripts and UGC content across multiple markets, including the US, EU, and Australia. She has worked across niches such as home tech, beauty, and consumer accessories, producing content for platforms like TikTok, Facebook, Instagram, and YouTube, with a strong focus on A/B testing and performance analytics. Tina follows a research-driven copywriting process that prioritizes audience adaptation, cultural sensitivity, and clear messaging tailored to specific demographics, ensuring authenticity and conversion-focused outcomes. Her hands-on experience in creative strategy, trend-based scripting, and performance optimization positions her well to support DTC brands in scaling paid social and video-driven campaigns.

Master of Science — Tbilisi State University

MEDIA & COMMUNICATIONS

Bachelor of English — CULTURE University of Exeter

ART, HISTORY & VISUAL

MARKETING COPYWRITER — Apr 2025 – Present

• Communicate with various departments such as product development, VIP client department, customer support etc. to develop copy for everything, starting with official documents, and press conference speeches, ending with web content and social media captions

• Write articles, blogs and press releases for new products, milestones, promotions etc.

• Participate in brainstorming for marketing campaigns and content strategy

BILINGUAL COPYWRITER, SOCIAL MEDIA MANAGER | TBILISI OUTLET VILLAGE — Sep 2024 – Jan 2025

• Wrote web content, SEO-optimised blogs, as well as articles for brand awareness in Georgian and English for LinkedIn

• Developed a content calendar and managed social media content for Instagram & LinkedIn

• Devised concept, interviewed participants and wrote a script for a series of promotional videos for social media, rendered subtitles in English, procured production team and assisted the production process. These promotional videos helped attract 10K+ new followers on Instagram and 1000+ on LinkedIn

SENIOR COPYWRITER | FinTech Company — Jul 2024 – Dec 2024

• Rendered video scripts and translated subtitles for Nordom's (cryptocurrency tap-2-earn game and exchange project) YouTube & TikTok video formats, resulting in up to 2 million views and a million views overall for each platform

• Provided short-form content for social media platforms captions including Instagram, TikTok, X, and YouTube, garnering over 500,000 subscribers on all of the platforms within a month

• Published press releases and educational articles on reputable platforms like CoinTelegraph

• Wrote SEO-optimised blog posts that boosted organic traffic by 35% over the course of 2 months

• Worked with compliance team in the USA to adhere to local financial regulations regarding crypto

CREATIVE LEAD, SENIOR COPYWRITER | MEGOBARI — Oct 2022 – Aug 2024

• As a Lead:

• Supervised a team of creatives including graphic designers, motion designers, and a fellow copywriter, managing workflow through ClickUp by creating and delegating tasks to make sure the goals are met

• Worked in consistent cross-collaboration with other teams, including paid media team to improve conversions & maximise campaign effectiveness based on performance data and A/B testing

• Developed and successfully executed content strategy for three brands (Chebeauty, Purifair, and HappyCap) for both social media and web content As a Copywriter:

• Conducted extensive research for client companies' products, as well as their target markets and customer personas for US, Australian, and Canadian markets

• Generated high-conversion D2C ad copy for display, social media and video ads alike, as well as product copy, social media captions (Facebook, TikTok, YouTube), and email copy

• Developed SEO blog copy that increases sale conversion rates, while also building a community of returning customers (e.g. my SEO blogs for haircare helped boost sales by more than 30% in under two months)

ADVERTISING COPYWRITER AT SOCIALSHARKS Copywriter | Tbilisi — Apr 2020 – Jul 2022

• Conducted in-depth research of customer company fields (construction management ; glass production; wine making; etc.)

• Promoted companies' services and products via copy for websites, commercials, subtitles, blogs etc..

• Optimized copy for various platforms, e.g. Facebook, Instagram, TikTok, and LinkedIn

• Brainstormed and co-wrote scripts for ads (e.g. McDonalds, Wolt etc.)