Amazon Ads Manager

Zuka is an Amazon PPC Advertising Specialist with 1+ year of hands-on experience managing campaigns across the US, Canada, UK, and multiple EU markets. He currently works with a Georgian company (Tisma) and a German brand (My Fruits), managing Amazon advertising, account performance, and seller support communication. His expertise includes Sponsored Products, Sponsored Brands, Sponsored Video, A/B testing, keyword research using Helium 10, and detailed performance analysis through pivot tables and system data. He has started working with Amazon Marketing Cloud (AMC) (currently using around 20% of its capabilities) and is actively studying Amazon DSP to expand his expertise. He has paused Sponsored Display campaigns in some cases due to attribution concerns. Zuka is motivated to explore new opportunities primarily for salary growth and professional development, particularly to gain deeper exposure to AMC and DSP. He is interested in working within an agency environment managing multiple brands. Regarding availability, he currently works in flexible roles (approximately 10 hours/week with the German company and flexible hours with Tisma). He understands that the new role requires full-time commitment aligned with CET time zone and agreed to discuss workload adjustments with his current Georgian employer to ensure compliance with full-time contractual requirements.

Master of Law — Ivane Javakhishvili Tbilisi State University

Bachelor of Law — Ivane Javakhishvili Tbilisi State University

PPC Specialist, Account Manager — Oct 2025 – Present

• Manage Amazon PPC campaigns across multiple accounts to drive sales and profitability

• Optimize campaign structure, bids, and targeting to improve ROI and reduce ACoS

• Monitor performance metrics and adjust strategies based on data insights

• Oversee inventory levels to ensure alignment with campaign demand

• Manage Seller Central accounts, ensuring smooth daily operations and account health

PPC Specialist — Feb 2025 – Present

• Plan, launch, and manage Amazon PPC campaigns (automatic and manual) across keyword, ASIN, and brand targeting

• Continuously optimize campaigns based on performance data to improve conversions and reduce costs

• Develop data-driven campaign strategies aligned with customer behavior and market trends

• Monitor and manage active campaigns, ensuring consistent performance and scalability

• Prepare daily, weekly, and monthly performance reports for in-depth analysis