E-Commerce Operations Manager

İsminur is an e-commerce professional with nearly 5 years of experience and an MBA, having worked for leading Turkish and international brands including a top Turkish fashion brand, N11, Tusha Pir, and US Polo. She brings extensive expertise in category planning, pricing strategies, campaign execution, sales management, and P&L oversight, with a strong focus on Shopify and DTC operations. İsminur has managed end-to-end e-commerce processes, from forecasting and product planning to business expansion, demonstrating the capability to take full ownership of commercial operations and scale business activities. Her experience across multiple marketplaces and international exposure positions her well for strategic e-commerce management and growth-focused roles.

Bachelor - Turkish Language and Literature

BOĞAZİÇİ UNIVERSITY

E-COMMERCE CATEGORY & PLANNING EXECUTIVE — Nov 2024 – Present

• Managed end-to-end category planning and forecasting, including budget allocation and assortment strategy

• Defined and executed pricing strategies to maximize revenue and competitiveness

• Conducted performance analysis and consumer insights research to optimize conversion and sales

• Developed data-driven product launch and promotional strategies aligned with seasonal calendars

• Identified growth opportunities to expand market share and improve category performance

• Collaborated with cross-functional teams to enhance user experience and operational efficiency

ACCOUNT & CATEGORY MANAGER — Dec 2023 – Sep 2024

• Owned P&L and sales performance across e-commerce and European marketplaces

• Surpassed budget targets by 100%+ through strategic planning and execution

• Led budget planning, forecasting, and performance monitoring

• Executed commercial growth strategies to expand market share

• Managed cross-functional coordination across product, sales, marketing, and operations

• Conducted market research and trend analysis to refine product assortment and pricing

• Optimized sales and marketing initiatives to increase channel performance

CATEGORY & ACCOUNT MANAGEMENT SPECIALIST — Nov 2022 – Dec 2023

• Monitored and optimized sales performance across fashion and FMCG categories

• Developed and executed data-driven category strategies to achieve KPIs

• Managed brand and seller relationships, building tailored business plans

• Identified new opportunities through market and e-commerce trend analysis

• Led cross-functional projects to enhance sales techniques and category growth

• Planned and implemented strategic action plans based on performance insights

E-COMMERCE CATEGORY SPECIALIST | DeFacto — Mar 2021 – Nov 2022

• Managed category planning, pricing, and product assortment for womenswear

• Executed campaigns and commercial actions aligned with budget and seasonal plans

• Conducted market analysis for Germany and the UK to guide regional strategies

• Monitored sales, pricing, and inventory to optimize performance

• Improved category efficiency and global commercial outcomes

Global Projects Management Assistant — Jun 2017 – Jul 2018

• Supported design and execution of international development projects

• Assisted in defining project scope, workflows, and timelines

• Contributed to team coordination and project planning processes