TALENT-78407

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Professional Summary

Candidate is a Senior Digital Marketing Specialist with over 6 years of experience specializing in performance marketing, paid media strategy, and e-commerce growth across retail and software development industries. Skilled in managing high-budget advertising campaigns across Google Ads, Meta, TikTok, Pinterest, and Snapchat, with a proven ability to exceed ROAS targets in multi-regional markets including the U.S., Turkey, and the Baltic States. Proficient in email marketing automation using Klaviyo and experienced in segmentation, flows, and campaign optimization. Strong knowledge of e-commerce platforms such as Shopify, with additional expertise in analytics tools like Google Analytics, Adjust, Firebase, and TripleWhale. Adept at implementing push and pop-up automation strategies to drive customer engagement, with a consistent track record of scaling digital sales performance and customer retention.

Video of Talent

Portfolio

Education

Istanbul University / Public Relations, Advertising, and Applied Communication

2014 - 2017

Istanbul University / Russian Language and Literature

2012 - 2017

Certifications and Trainings

Experience

Senior Digital Marketing Specialist

Industry: Retail

May 2022 – Present

Managing and optimizing paid campaigns across multiple ad platforms with a monthly budget over $350K
Developing email campaigns via Klaviyo, including segmentation strategies
Using analytics tools for performance tracking and campaign adjustments
Focusing on customer acquisition, retention, and ROAS optimization in U.S., Turkish, and Baltic States markets
Implementing push and pop-up automations to increase engagement
Driving ROI and exceeding ROAS goals through digital sales optimization

Digital Marketing Specialist

Industry: Software Development

Nov 2021 – May 202

Managed performance marketing campaigns
Optimized advertising spend for increased ROAS
Developed and executed retention strategies

Digital Marketing Specialist

Industry: Retail

Jun 2018 – Oct 202

Executed paid advertising campaigns for multiple fashion brands
Managed cross-platform marketing in TR, RU, UA, PL, SK markets
Developed email and automation flows to boost engagement
Handled affiliate and programmatic advertising initiatives

Marketing Communications Intern

Industry: Banking

Jan 2017 – Dec 2018

Supported digital marketing and communications initiatives
Assisted in campaign planning and execution

Projects