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TALENT-76269
Kakha
Performance Marketer
Senior
Georgia
Professional Summary
Candidate is a Performance Marketer with 6 years of experience specializing in paid media strategy, conversion optimization, and campaign performance analysis for fintech companies. Proven expertise in managing large-scale PPC campaigns, optimizing customer acquisition costs, and implementing data-driven marketing strategies. Skilled in audience segmentation, UTM tracking, and retargeting techniques to maximize engagement. Strong background in using Google Ads, Meta Ads, and other advertising platforms to drive high-quality leads for digital banking and financial technology solutions. Adept at aligning performance marketing efforts with overall business objectives to ensure cost-effective scaling
Video of Talent
Portfolio
Education
Tbilisi State University / Bachelor's Degree, Marketing & Data Analytics
2015 - 2019
Certifications and Trainings
Google Ads Certification - Google 2022
Advanced PPC Strategy - CXL Institute 2021
Experience
Performance Marketer
Industry: Wealth Management
Apr 2023 - Present
Managing and optimizing paid media campaigns across Google Ads and Meta Ads
Analyzing data to improve conversion rates and campaign effectiveness
Implementing audience segmentation strategies for precision targeting
Collaborating with sales teams to align performance marketing with lead generation goals
Paid Media Specialist
Industry: Digital Banking
Jan 2021 - Mar 2023
Created data-driven advertising strategies for digital financial products
Optimized PPC budgets to maximize cost efficiency and ROI
Developed remarketing campaigns to re-engage high-value customers
Conducted A/B testing to refine ad creatives and messaging
Advertising Strategist
Industry: Payment Processing
Sep 2019 - Dec 2020
Launched performance-driven campaigns for online payment platforms
Integrated CRM data with ad platforms to improve campaign personalization
Conducted market research to identify new customer acquisition opportunities
Developed creative ad formats for high-engagement digital campaigns
Marketing Coordinator
Industry: Blockchain & Cryptocurrency
Jul 2018 - Aug 2019
Assisted in executing paid advertising strategies for crypto exchanges
Managed tracking and analytics for performance reporting
Supported the creative team in developing fintech ad content
Conducted competitor analysis to enhance campaign effectiveness
