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TALENT-76186
Garig
Growth Marketer
Senior
Armenia
Professional Summary
Candidate is a Web3 Growth Marketer with 6 years of experience specializing in growth hacking, user acquisition, and blockchain-specific marketing strategies. Skilled in launching targeted campaigns across Google, Facebook, and Twitter, collaborating with influencers, and optimizing conversion funnels for blockchain projects. Experienced in PR campaigns, community-driven marketing, and leveraging analytics to refine strategies. Works closely with product and community teams to drive scalable growth for Web3 businesses
Video of Talent
Portfolio
Education
Yerevan State University / Master’s Degree, Digital Marketing
2017 - 2019
Yerevan State University / Bachelor’s Degree, Business Administration
2013 - 2017
Certifications and Trainings
Certified Web3 Marketer – Blockchain Academy
Advanced Digital Marketing – Google Digital Garage
Experience
Web3 Growth Marketer
Industry: Blockchain Startups
Mar 2023 - Present
Leading growth marketing strategies for a Web3 startup
Running paid media campaigns and optimizing ROI
Developing partnerships with influencers and crypto thought leaders
Implementing blockchain SEO strategies for organic growth
Tracking and improving conversion rates for Web3 applications
Performance Marketer
Industry: NFT Marketplaces
Jul 2020 - Feb 2023
Managed multi-channel marketing campaigns for NFT launches
Created and optimized paid ad strategies for crypto audiences
Conducted A/B testing for landing pages and acquisition funnels
Developed targeted content marketing strategies
Tracked KPIs and made data-driven growth decisions
Marketing Specialist
Industry: FinTech
Sep 2018 - Jun 2020
Launched and scaled digital marketing campaigns
Collaborated with PR teams to promote blockchain services
Optimized social media strategies for better engagement
Worked with data analysts to refine marketing decisions
Ran webinars and virtual summits to attract blockchain audiences
